SEOUL, SOUTH KOREA, October 25, 2021 – The Seoul Metropolitan Government and the Seoul Tourism Organization said that they will jointly host the Seoul International Travel Mart (SITM) for nine days from October 26 to November 5 as part of their efforts to revitalize the domestic and international tourism industry networks damaged by the COVID-19 outbreak. The event is also designed to preoccupy the tourism market in the era of “Life with COVID-19.”
This year’s SITM will take place together with the Seoul International Travel Mart for Medical Tourism (SITMMT) in a bid to promote the competitiveness of the city’s beauty, medical, and wellness industries that is becoming an emerging tourism trend to lead the future of Seoul tourism in the “New Normal” era.
Seoul will increase the number of medical tourism and wellness service providers as well as tourism and MICE companies to be invited to the SITM & SITMMT 2021, providing opportunities for them to promote their business and seek new markets at home and abroad.
The SITM & SITMMT 2021 will also arrange online one-to-one business meetings between domestic travel agencies, hotels, and airlines, and overseas buyers from over 40 countries to provide full-fledged support for their business matching and advancement into the world’s market. The city said it will have a chance to hear the voices of the domestic tourism industry suffering from the pandemic.
The city will introduce Seoul’s latest tourism content at the Seoul tourism presentation session and hold a “showference (show+conference)” in order to invite medical and wellness tourism experts from home and abroad and strengthen the competitiveness of Seoul’s medical tourism.
Some of the eye-catching programs include a make-up show by popular beauty creator RISABAE and a fashion show by designer Danha Kim who has contributed to promoting Korean traditional clothes Hanbok to Hallyu (Korean Wave) fans around the world by designing Hanbok for K-pop girl group BLANKPINK’s costumes in their music video.
The SITM & SITMMT 2021 will take place both offline and online in a hybrid format at Sebitseom, an artificial island made in the Hangang River for diverse cultural events, and on the 3D virtual event platform “Virtual Seoul.”
The SITM & SITMMT 2021 will consist of ▴Opening Ceremony ▴Seoul Tourism Presentation ▴Seoul Medical and Wellness Tourism Showference ▴Seoul Tourism Talk Concert ▴Beauty and Tourism Products Promotion Zone ▴Seoul Tourism Roundtable ▴Online One-to-One Business Consultation (B2B Travel Mart).
The online business consultation will be run 24 hours a day on the Virtual Seoul platform from October 27 to November 5, and all other programs, including the opening ceremony, will be held offline on October 26 on Sebitseom Island.
Meanwhile, even though last year’s SITM and SITMMT were held online only because of COVID19, a total of 3,301 business meetings were made between buyers and sellers. According to the satisfaction survey, 87.4 percent of overseas buyers and 81 percent of domestic sellers answered they were satisfied, giving a positive assessment to the city’s attempt to offer an online business network in the face of the pandemic.
“As the COVID-19 pandemic continues for a long time, the tourism market is experiencing great ups and downs with disconnecting networks between domestic and foreign industries and having difficulties in exploring new markets,” said Choi Gyeongju, Director-General of Seoul Tourism and Sports.
He added, “I hope that the SITM & SITMMT 2021 will become a valuable opportunity to rebuild the tourism industry’s networking and serve as a steppingstone for Seoul tourism to take another leap forward and preoccupy the tourism market in in the “New Normal” era.”