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Press Releases

  • FW22 Seoul Fashion Week Collaborates with Paris Fashion Week

  • Press Releases SMG 20
    • SMG will hold 2022 F/W Seoul Fashion Week (March 18 to 23) in hybrid, having an offline fashion show for the first time in three years
    • To revitalize the fashion industry, Seoul will help Korean designers make debut at Paris Fashion Week and promote global B2B contracts
    • The city is looking for competitive fashion brands to participate in Seoul Fashion Week and Trade Show by January 14

    SEOUL, SOUTH KOREA, December 27, 2021 – The Seoul Metropolitan Government (SMG) announced that it will hold the 2022 F/W Seoul Fashion Week (SFW) for six days from March 18 to 23. The 2022 Fall/Winter fashion week will a hybrid show where offline catwalks are live-streamed for online participants. Offline events will be held for the first time in three years after the outbreak of COVID-19.

    According to the SMG, it is holding SFW almost immediately after the Big 4 fashion weeks (New York, London, Milan, and Paris, from February 28 to March 8) to make it Asia’s leading fashion week.

    In 2021, SFW proved that a remote digital fashion shows where K-culture and K-fashion are combined are possible and showed the potential of fashion shows amid the pandemic. Next year, it will go hybrid, holding online and offline events simultaneously.

    To reinvigorate the depressed fashion industry and promote cooperation with the global fashion market, Seoul will create and run a special hall for SFW at the TRANOI trade show of Paris Fashion Week. By collaborating with the TRANOI of Paris, where 20,000 buyers from 50 countries visit, Seoul will maximize foreign sales contracts of the Korean fashion industry.

    The SMG revealed the “2022 F/W Seoul Fashion Week plan” to achieve this goal and announced it is actively looking for fashion brands to join. Interested designers and brands can apply by visiting SFW’s website (http://www.seoulfashionweek.org) by Friday, January 14.

    “Seoul Fashion Week is one of the main global platforms through which the Seoul city government provides diverse supports to stimulate Korean fashion industry,” mentioned Ahn Hyung-Joon, Director of Innovation of Manufacturing Industry Division. “We ask for interest and participation of many competitive brands that would love to dive into the global fashion market through SFW.”