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  • Worldwide Ads Creative Festival to Showcase Latest Trend in Global Ad Community

  • Integrated News SMG 2981

    The Seoul Metropolitan Government will hold the Worldwide Ads Creative Festival for 2011 (Second Half), the largest of its kind event in Korea, which will showcase award winners of eight famed advertising contests, including two of the world’s top three ad festivals, at KGIT in Sangam-dong, Seoul from September 28 to October 1, in line with the opening of DMC Culture there.

    Hosted jointly by the Seoul Metropolitan Government and the Korea Commercial Film Makers Union, and organized by the Seoul Business Agency and the Korea Federation of Advertising Associations, the event is Korea’s largest commercial film presentation festival, and will mark its third edition after those held in the first half of 2010 and 2011.

    During the festival, visitors will have a chance to enjoy screenings by award winners at the Clio Awards and the New York Festival, regarded as two of the top three global ad festivals, along with prize winners from the world’s top eight ad festivals, including those held in Russia, the Eastern European Bloc, the UK, China and Hong Kong.

    All the works to be screened at the presentation sessions are award winners of this year’s Clio, New York Festival, ADFest, and Young Director Awards events. They also include winners of the 2010 events at the London, MIAF, Kampan, and LongXi ad festivals, which announce their prize winners in the second half of the year.

    The event will also display over 50 winners in the print ad category of the Busan International Ad Festival, more than 50 winners of the Clio Awards, and over 100 winners of other commercial film festivals, showcasing a combined total of 200 works around the exterior of the screening theater and providing visitors with plenty of things to see and enjoy.

    The admission fee for the event is set at 4,000 won to 6,000 won per show, while a full-day admission ticket is priced at 18,000 won. Up to 250 audience members will be allowed to enter the theater on a first come, first served basis. People who make reservations during the early reservation period (September 7 – 19) can get a 15 percent discount on their admission tickets.

    People interested in participating in the event are expected to register online at the reservation website at (http://wacf.ad.co.kr) from September 7. For further information on the event, please dial the Seoul Business Agency at (+82-2-380-3504).

    Major Ads for Second Half of 2011

    Premature Perspiration (Ponce Buenos Aires, Argentina)

    Proud Papa (Leo Burnett, US)