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Transport Webzine

  • Transport Webzine Vol.2

  • Transport Webzine SMG 6129

    Transport SEOUL 2021. 4. Vol. 2 News Briefing Seoul’s Safety Campaign for Back-toSchool Season: Pedestrian-first Policy Again in 2021, Guidance for Bicycles and PM Seoul Opens Eco-friendly Transfer Center in Namsan for Transfers from Tourist Bus to Green Circulation Bus Seoul Starts to Operate Eco-friendly Electric Taxis: Supporting Up to KRW 18 Million for 300 Taxis Seoul Leads Post-COVID-19 Global Public Transportation Trend with Recovered Traffic System and Leading Mobility This month's policy Streamlined Renewal of Ttareungi App for Users Seoul’s Achievements Seoul’s Taxi Achieved Highest Citizen Satisfaction with Consecutive Rise for 11 Years Column MaaS-based Seoul-type Smart Mobility

    News Briefing Seoul’s Safety Campaign for Back-to-School Season: Pedestrian-first Policy Again in 2021, Guidance for Bicycles and PM The SMG will be starting legal revision, pilot project implementation, and joint campaign between private, public and police sectors for reinforcing pedestrian safety in order to establish a safe pedestrian culture for beautiful harmony of pedestrians, bicycles and personal mobility (PM). The details of strategies include ① speed limit of PM to 20 km/h for pedestrian safety from the increasing number of PM, ② revision of the Enforcement Decree of the Road Traffic Act so that illegally parked vehicles on the sidewalk can be towed away without being imposed fine, ③ implementation of low-speed designated lines for bicycle lanes in green traffic areas downtown, and ④ expansion of the Seoul-type Safety Speed 532 project that lowers the speed limit to 20 km/h for areas that require improved pedestrian environments in certain areas, such as narrow backstreets without sidewalks. Seoul Opens Eco-friendly Transfer Center in Namsan for Transfers from Tourist Bus to Green Circulation Bus The SMG announced that, starting on Mon, Mar. 1, it will officially open the bus transfer parking lot in the Yejang Jarak section of Namsan Mountain for preventing pollution in the mountain and amelioration of the pedestrian environment. Yejang Jarak section of Namsan Mountain, a representative area of clean air in Seoul, will be reborn into an area that leads eco-friendly transportation. As the SMG officially opens the bus transfer parking lot in the Yejang Jarak section of Namsan Mountain, entry of vehicles that produce pollution will be limited and the parking lot of the section will be operated as a parking-lot-type transfer center where people can transfer between tourist buses to green circulation buses, which is expected to make more people to use the eco-friendly green circulation buses. Seoul Starts to Operate Eco-friendly Electric Taxis: Supporting Up to KRW 18 Million for 300 Taxis The SMG is recruiting drivers of privately and corporation-owned taxis who will participate in the project to distribute eco-friendly electric taxis. The SMG will pay purchase subsidies on two separate occasions for 300 electric vehicles for taxi drivers who own a Seoul taxi license. This year, different amount of subsidies will be distributed according to the price and functions of vehicles. Expensive vehicles that are over KRW 90 million will be excluded from the target of support and the maximum amount of subsidies will be provided for vehicles that are below KRW 60 million. As the mileage of a taxi is 7-13 times longer that an ordinary car, a replacement of a taxi into an electric one results in a greater effect of reduction of the greenhouse gas. Thus, subsidies of KRW 18 million will be provided for taxis, KRW 6 million more than for ordinary cars. Seoul Leads Post-COVID-19 Global Public Transportation Trend with Recovered Traffic System and Leading Mobility The 8th Meeting of UITP (Union Internationale des Transports Publics) Asia-Pacific Organising Authorities Platform (AP OAP) was held on Wed, Mar. 18 online as a video conference. This was the first meeting that was held after Seoul was elected as its chair city. The meeting was important as it was a venue to set the global agenda in the field of public transportation and the direction of future operation of AP OAP as well as it presented the milestone for safe and sustainable public transportation by changing the crisis into an opportunity in post-COVID-19 era. The SMG presented the mid- and long-term vision of Seoul’s transportation: people-centered public transportation instead of car-centered, expansion of green mobility with the goal of 2050 carbon neutrality, and settlement of public transportation responding to demand using smart technologies.

    This month's policy Streamlined Renewal of Ttareungi App for Users With the popularization of Seoul's public bike sharing system Ttareungi, the SMG renewed the Ttareungi app and released it on Mon, Mar. 15. It conducted a streamlined renewal of the application as it tuned the overall service of the app, including payment, sign-in, loading and information provision, according to users' convenience. The new version also provides the service in three foreign languages. Users can not only enter their ID and PW but also use a pattern or fingerprint recognition or simple number input to sign in. Also, one can register the prepayment method, such as a credit card or mobile payment, so that one can pay the fare as fast as possible when one rents the bicycle. The map, which was initially designed for web, will be optimized for app use so that users can enjoy a smoother UI/UX. Directions from the user's current location to the rental station are also introduced. Users can also check the locations of bicycle lanes and drinking fountains. Three foreign language service (English, Chinese, and Japanese) is newly introduced as well. The weather and particulate matter status, which are important information for bicycle riders, can be directly checked on the app. Since the introduction of Ttareungi service in September 2015 by the SMG, it has recorded 4.57 million downloads and 2.8 million members. The accumulated number of use of the service is over 60 million. In particular, the total use of Ttareungi in 2020, the year of COVID-19 pandemic, was 23.705 million, increased by 24 % compared to the previous year, which shows it has settled in lives of Seoul citizens as a non-face-to-face mode of transportation. Responding to such a demand, the SMG will be operating a total of 40,500 Ttareungi bicycles, including Saessak Ttareungi (for younger users), this year. The SMG is making efforts not only for the quantitative advancement but for qualitative improvement, introducing the QR reader and Saessak Ttareungi, strengthening the frame for citizens’ safety. The major areas that are improved through the app renewal are ▲ service speed, ▲convenience, ▲ diversified information, and ▲ design. The renewal of the app reflects the scenario produced based on the actual using tendency by analyzing the pages and the process of using the app by each user. The improvement was made through collecting complaints of users, such as the lowered speed of app due to the surge of members and uses since the launch of Ttareungi service in 2015, the outof-date app service including web-based map, and confusion of users due to the ualized system after the introduction of QR-type bicycles in March 2020. 1) Registration of prepayment methods can be done at the first step of use. At the step of sign-in, pattern or fingerprint recognition has been introduced. The speed of loading the map became faster as the mobile map is loaded. Before, there was the option page for the rental of different types of bicycles (LCD or QR). Now, the service is unified. 2) The use of the app has become convenient. The structure of the main menu has been improved as the information of recently used rental stations and the close rental stations is newly provided and the frequently used functions, such as purchasing the pass, are arranged on the front. Those who are new to the service can easily use it as Q&A section provides the answers to frequently asked questions, such as those about rental by a non-member. 3) The app will provide diverse additional information essential for bicycle riders. The app will offer essential information to bicycle riders, such as the weather and particulate matter conditions. The environment-related information, such as the reduction of greenhouse gas based on one’s Ttareungi use data will also be provided, which will allow the user to feel his or her contribution to the reduction of air pollution.. 4) The app design has been improved for enhanced accessibility. The layout was designed by considering the importance and frequency of information. Bigger size of the font was used for the universal design for every citizen, and the standard colors recommended in Seoul’s design guide were applied considering the users with color amblyopia. he structure of the app page has been improved by applying the mobile standard interface in order to prevent the missing of information buttons due to the concomitant action of scrolling. The button and font sizes have been adjusted to fit for mobile use. Moreover, design elements and functions have been added for Saessak Ttareungi users. As the age of permitted users was expanded from over 15 years old to over 13 years old, a page for the agreement and authorization of the legal representative of users of 13 years old was newly introduced. Before the official release of the new version of Ttareungi app, the SMG implemented the beta version test with 100 citizen monitors. The service was limitedly open to citizens starting in March for preliminary testing. The detail about the renewed Ttareungi app is available on the YouTube channel (https://youtu.be/aE5-3_fLOCA) starting on Mon, Mar. 15.

    Seoul’s Achievements Seoul’s Taxi Achieved Highest Citizen Satisfaction with Consecutive Rise for 11 Years The SMG announced that according the taxi service satisfaction survey conducted for 2020, the comprehensive satisfaction level was 82.1 (+1.4 YoY), showing consecutive rise for 11 years. Taxi Service Satisfaction Survey 2020 Survey Target 4,000 Korean nationals assigned by gender and region Survey Period Aug.–Sep. 2020 ✽This survey has been conducted every year for Seoul taxi users since 2009. The comprehensive satisfaction of taxi service is calculated by combining the satisfaction of each domain and overall satisfaction, including that of the taxi driver, state of the vehicle, state of operation, payment and so on. According to the result of the analysis, the satisfaction level has risen overall, which shows the increase in users’ satisfaction. In particular, the points in the payment domain, which includes whether the taxi driver demanded an unreasonable fare, giving change, the issuance of the receipt, were 85.6 and the points in the operation domain that evaluates the safe operation were 82.2. Taxi driver service passenger reception, uniform and appearance, comfortable ride, conversation, personal security 79.5 points State of vehicle vehicle cleanliness, air-conditioning, ride comfort 80.4 points Operation safe operation, traffic law observance, appropriate selection of the course 82.2 points Payment unreasonable fare, exact change, receipt issuance 85.6 points The results can be attributed to the SMG's various efforts including control and monitoring as well as the administrative measures for refusal of passengers of taxis. The SMG has directly conducted the administrative measures since 2018 for the qualitative amelioration of taxi service. The city’s active measures led to the decrease of complaints about the refusal of passengers by 69.1% compared to 2019, resulting in the increase in the satisfaction about the taxi service. The points rose in almost every domain, but the points for the personal security in the domain of taxi driver’s service dropped by 4.2 points due to the impact of COVID-19.Referring to the portfolio that shows each domain of the taxi service, the domain of taxi driver’s service and the state of vehicle requires the continual improvement, that of the state of operation maintenance and reinforcement, and that of the payment maintenance.As a result of the taxi awareness investigation targeting 1,000 citizens, aside from the satisfaction survey, it is showed that the taxi market is rapidly shifting with the taxi applications, including Kakao Taxi. •42.2% of taxi users are using a taxi with a mobile taxi app, which shows the increase by a 13.8 percentage point compared to the previous year. The usage rate of Kakao Taxi was 83.7%, the highest among all, and the next was that of T Map Taxi, which was 38.7%. •The reasons for using taxi apps were “it’s hard to catch a taxi (39.7%) and “to get the  information about the alloted driver and vehicle (39.7%). However, complaints were also about taxi apps, such as “it’s hard to search a taxi at a certain period of time (58.1%)” and “it’s hard to search a taxi to travel a short distance (55.0%)”, and great number of citizens were damaged as “some drivers cancel the reservation without any notice (49.8%).” When asked about the dissatisfaction regarding taxis, citizens answered reckless driving (20%), the refusal of passengers (19.5%), unkindness (18.4%), unnecessary conversation (14.2%), and unpleasant odor (13.9%). Thus, it seems that improvement should take place in these areas.

    Column MaaS-based Seoul-type Smart Mobility Professor Lee Dong-min, Department of Transportation Engineering, University of Seoul Recently, one of the city-related issues that people are highly interested in is the concept of a smart city. A smart city is an urban service platform that realizes the digital city as it enables the hyper-connection and super-intelligence linking people, objects, information, and the environment in urban service based on ICT technologies as well as contributes to a sustainable urban service and the improvement of the quality of citizens’ lives. In such a smart city, the mobility of individuals gets more important and the unification and smartification of the mobility take place. Smart mobility in future cities will be diversified, customized and optimized through Mobility as a Service (Maas)—tailor-made integrated mobility services—and provide convenient and pleasant transportation service for all.MaaS is a new urban transportation system based on public transportation that offers an optimized and customized mobility service through unifying and associating all means of transportation. It provides us with an optimal public transportation service considering our preference, schedule, fare, and travel route, suggesting integrated from reservation to payment. It is like a restaurant service where each of us can order a dish be provided one exactly as we want. In fact, the public transportation system of Seoul has a well advanced service quality, fare, and transfer system, satisfying about 70% of MaaS services pursued by European countries. However, in a smart city in the future, a MaaS-based Seoul-type smart mobility that is more efficient and with integrated information and service must be actualized. MaaS-based Seoul-type smart mobility system in the future will enable the integrated mobility service of all areas, means of transportation, and information as well as the door-to-door and customized service for individuals, which was unavailable with the existing public transportation system. This will be possible through the integration and connection of personal mobilities such as bicycles and scooters, buses, and the ubway, the control and analysis of big data of individual travels reflecting one’s characteristics, preferences and schedules and the real-time traffic conditions, and the development of technologies to find the AI-based optimal olutions. It is also anticipated that various payment policies and additional services will be available for connection of shared means of transportation, personal means of transportation, and public transportation based on active usage of shared means of transportation which will free individuals from having to own a vehicle. In addition, in a new traffic environment where the Seoul-type smart mobility service is universalized, the optimal travel route and seamless mobility service can be provided not only based on individual preference and traffic information but considering various complicated information.MaaS-based Seoul-type smart mobility system in the future will enable the integrated mobility service of all areas, means of transportation, and information as well as the door-to-door and customized service for individuals, which was unavailable with the existing public transportation system. This will be possible through the integration and connection of personal mobilities such as bicycles and scooters, buses, and the subway, the control and analysis of big data of individual travels reflecting one’s characteristics, preferences and schedules and the real-time traffic conditions, and the development of technologies to find the AI-based optimal solutions. It is also anticipated that various payment policies and additional services will be available for connection of shared means of transportation, personal means of transportation, and public transportation based on active usage of shared means of transportation which will free individuals from having to own a vehicle. In addition, in a new traffic environment where the Seoul-type smart mobility service is universalized, the optimal travel route and seamless mobility service can be provided not only based on individual preference and traffic information but considering various complicated information. Smart city itself is a paradigm shift for a city. The changes are being actualized and materialized on the aspect of traffic system. The MaaS-based smart mobility that can overcome the limits of public transportation—in particular, the inconvenience and ineffectiveness in connection and transfer of manual public transportation system and the inability to reflect the diversification of personal mobility—will become the core element of the city in the future, shifting the paradigm of our mobility service.