As of October 2015, the number of users of Seoul’s “Nanum Car” service, which began operations in 2013, recorded 1.951 million. At the current rate of growth, the number of users will surpass 2 million by February 2016.
On a daily average, Nanum Car users have increased about eleven times, from 349 to 4,011. On average, Nanum Car users make use of the service for about 3 hours and 23 minutes each time, mainly for the short-term use of a car depending on their needs. By age group, users in their 20s and 30s accounted for about 83.7 percent of all users, as the sharing economy is being driven mainly by the younger generations.
A study of the Nanum Car service’s performance last year revealed that the service effectively: managed the demand for transportation while reducing the necessity of vehicle ownership by about 8.5 vehicles per Nanum Car, reduced household expenditure by about KRW 28.9 billion per year by offering an alternative to car ownership, and reduced air pollution by cutting greenhouse gas emissions by vehicles by about 486 tons per year.
Since the Nanum Car service entered operation in 2013, Seoul Metropolitan Government has been making consistent improvements to the service and system, such as creating user-centered services, strengthening safety measures, and enhancing the public image of the service.
Currently, the Seoul Metropolitan Government is planning to implement the second Nanum Car Project over the next three years, improving upon the achievements and experiences of the first project. Specifically, the second project will be a service model intended to innovatively manage the demand for transportation by expanding the service to include life zones and businesses and lead the transformation of car ownership culture. Furthermore, the Seoul Metropolitan Government will implement enhanced services that focus on the convenience and safety of users by strengthening the point of contact for Seoul citizens, among other means.