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  • The ’10 Colors, 10 Designers of Seoul’ exhibition at Dongdaemun History & Culture Park

  • Integrated News SMG 4828

    As the first exhibition of design work to held this year at Dongdaemun History & Culture Park, the park is holding the “10 Colors, 10 Designers of Seoul” exhibition featuring 10 colorful dreams of design by 10 designers. Dongdaemun History & Culture Park opened to the public on October. 27 last year to serve as a venue for history-, culture- and design-related events.

    Those who visit the “10 Colors, 10 Designers of Seoul” exhibition will be presented with design works full of the kind of imagination and visionary aesthetic that was shown by the designer of Dongdaemun History & Culture Park – the British architect Zaha Hadid. Hence, organizers hope that this exhibition will convince visitors to consider the facilities at Dongdaemun as a part of their daily lives.

    Exhibition overview

    • Name: 10 Colors, 10 Designers of Seoul
    • Period: January. 29 – April 7. 2010
    • Venue: Design Gallery in Dongdaemun History & Culture Park
      2, Euljiro 7(chil)-ga, Jung-gu, Seoul (Exits No. 1,2 Dongdaemun History & Culture Park Subway Station)
    • For more information, please call (02-2266-7077 for the Information Center of the Dongdaemun History & Culture Park)
    • Fee: Free


    What are the 10 colors of Seoul?
    Seoul City identified 10 colors that best represented the identity of Seoul as part of its efforts to increase its brand value and unique attractiveness.

    Designer Color of Seoul Symbol
    Kang, Hye Sook Kkotdam Red Brown  The color of the land that represents fertility.
    Kim, Young Jin Sambae Light Ivory  The color that represents antiquity.
    Bae, Sae Hwa Gogung Brow  The basic color of traditional
    Korean royal palaces.
    Kim, Ho Joon
    (BonoboNoise Project)
    Seoul Sky Blue  The color that represents
    the cleanliness of Seoul.
    Lee, Kwang Ho Eunhaeng Yellow  The color of vigor.
    Lee, Esther Dancheong Red  The color of prestige that symbolizes
    Korea’s traditional royal palaces.
    Lee, Jang Seop Giwa Dark Gray  The color that symbolizes the elegance of
    Korean tradition.
    Jang, Hyeong Sun Doldam Gray  The basic color of buildings.
    Cho, Won Seok +
    Park, Jae Eun
    Namsan Green  The color of tranquility.
    Han, Jeong Lim Hangang Silver White  The color that represents hope.