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  • Summer Garment Fashion Show for Beating the Summer Heat and Saving Energy

  • SMG 967

    The Summer Garment Fashion Show is part of the Cool-Biz Campaign that has been led by Seoul city since 2005. “Summer Garment Fashion,” refers to cool and simple clothes, such as shorts, loose dresses, no ties, etc.

    On June 26, 2019 at 12 p.m., Seoul will host the Summer Garment Fashion Show at Cheonggye Plaza with the theme, “Summer Fashion, Healthy Earth.” For the event, Seoul will employ citizen volunteers who want to participate and a total of 30 individuals will model on stage.

    Wearing cool summer attire can lower the temperature experienced by the wearer by 2 degrees Celsius, which also helps maintain an optimum room temperature (26-28 degree Celsius). If every citizen set their air-conditioning 2 degrees Celsius higher than the current temperature, it would reduce 274,540 tons of greenhouse gas emissions. This is equivalent to the effect of planting 4,120 30-year-old pine trees.

    In addition to the fashion show, there will be various participatory programs and a bazaar with an emphasis on summer garments, starting at 11 a.m.

    Seoul will be recruiting citizens who want to model in the Summer Garment Fashion Show. Anyone who is interested in the saving the environment and energy may apply to participate. Application forms can be downloaded from Seoul’s official website (http://www.seoul.go.kr) and submitted via e-mail (eco0316@seoul.go.kr) by 6 p.m. on June 21, 2019.
    The selection will be carried out through a screening process that considers the age and sex of candidates. Those who participate in the show will be offered a small cash prize.
    ※ For details, contact the Environmental Policy Division of the SMG at (☎ +82-2-2133-3529).

    This year, again, the city of Seoul is striving to create a cool working environment by encouraging government officials to take the initiative in wearing cool summer attire (no tie, etc.) and in saving energy in Seoul City Hall. The city also has plans to carry out the campaign with the Seoul Chamber of Commerce and Industry to spread the Summer Garment Fashion culture in companies.

    2018 Summer Garment Fashion Show with Participation by Citizens

    2018 Summer Garment Fashion Show with Participation by Citizens

    2018 Summer Garment Fashion Show with Participation by Citizens