Seoul City will open the Dreaming Youth Store, an exhibition and sales shop for startup firms, at Sinchon Myeongmulgeori (Specialty Goods Street) to help develop sale routes for young entrepreneurs who successfully complete and launch their businesses through the Youth Business 1000 Project.
Seoul City selected the Dreaming Youth Store as the distribution brand for the exhibition and sale of products from companies established by graduates of the project, and will cultivate it as a secondary brand following the Hi Seoul brand.
The distribution brand will be used as sub-brand of all the products that are on sale at the store. In order to enhance the credibility and value of the brand, the city plans to select firms selling products at the store through a strict screening process and manage them thoroughly, while stepping up promotion and marketing activities through the common brand, thereby supporting the growth of those firms selling products in the store.
The Dreaming Youth Store will display and sell quality products that are selected through a strict review of their competitiveness, growth potential and commercial viability in order to support firms that complete the training at the Youth Business Incubation Center.
The Dreaming Youth Store offers Tuzzle, a brand of assembly type children’s furniture that received the Good Design award in 2009, and chinaware by pottery artist Daniel Cho, who opened a store at the New York Museum of Modern Art (MoMA), and other unique products, including bags made from used banners and discarded tubes.
The store will be open from 10:00 to 22:00 throughout the year (except on Chuseok and Lunar New Year holidays). Sales experts (visual merchandisers or VMDs) will be on hand to provide counseling to customers and assist them with their shopping.