The mayor of Seoul is pulling out all the stops to promote the recovery of the MICE industry in Seoul, which has become stagnant due to the recent MERS outbreak.
First, the city is offering a special three-in-one package that includes one meal, a bus tour, and a special performance. For the meal, KRW 10,000 will be provided per person, and a bus will be rented by the city and provided free of charge for one day. For the purchase of performance tickets, KRW 10,000 will be provided per person, up to a maximum of KRW 3 million.
This package will be provided for tourism organizations holding MICE events in Seoul for at least 50 participants who will be staying in Seoul for a minimum of two nights. Only those who apply for a MICE event (business meeting, incentive tourism) by September of this year and will be coming to Seoul by June of next year will be eligible to receive the package.
In addition, for the Hallyu Mega Concert, scheduled to be held in Seoul in early October, and the International Fireworks Festival, to be held in Yeouido on October 3, a total of 1000 seats for each event will be set aside and provided to foreign group tourists on a first-come, first-served basis.
Seoul Mayor Park Won Soon announced these incentives at the Beijing-Seoul Tourism and MICE Seminar 2015 held on August 4.
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