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  • SM Hallyu Limited Edition ‘Discover Seoul Pass’ Launched

  • Culture & Tourism news SMG 4421

    On May 15, 2017, a limited edition of 500 Discover Seoul Passes were released containing images of SM Entertainment’s K-pop singers Yesung (member of Super Junior), Red Velvet and NCT.

    The models for the first limited edition are currently active in their fields. Other artists will also serve as models for the pass later on. The special hallyu celebrity pass will be sold to foreign fans at overseas concerts.

    SM Hallyu Limited Edition ‘Discover Seoul Pass’ Launched
    Red Velvet NCT Yesung (Super Junior)
    Red Velvet NCT Yesung (Super Junior)

    The 48 hour Discover Seoul Pass has also been released for the first time. All passes can be used within the designated time period (24 or 48 hours) after entering the first tourist attraction.

    Six new tourist attractions have been added to the previous 16 facilities that can be used with the pass. They are: ▴SMTOWN COEX Artium, ▴Day Pass to Urban Palace Course by Seoul City Tour Bus, ▴Teseum Seoul, ▴Coreana Cosmetics Museum, ▴Simone Handbag Museum and ▴Hanboknam.

    The 48 hour pass is sold for 55,000 won. This is a 70% discounted price compared to visiting all 22 tourist attractions individually. The Seoul Metropolitan Government will sell the pass at a 30% discounted price from May 15 until the end of June at One More Trip (www.onemoretrip.net). If you purchase the pass at One More Trip, you can pick it up at the international taxi booth at Gimpo Airport or Incheon Airport or at the Myeongdong Tourist Information Center.

    Discover Seoul Pass

    • Purchasable at:
      • – On-line: 4 websites
      • – Off-line: 20 locations
        • ☞ Incheon Airport (8): KEB Hana Bank Currency Exchange Centers at airports (5 locations), CU convenience stores (3 locations)
        • ☞ Downtown Seoul (12): Myeongdong Tourist Information Center, Hongik University Branch of KEB Hana Bank,
          Tourist Information Center at Dongdaemun, Hongik University, Mapo and Seocho
          Premium Travel Center at Seoul Station, Myeongdong, Namdaemun Market, Songdo
          Seoul City Tour Bus Ticket Booth at Gwanghwamun and Dongdaemun
    • ○ Pass Types: 24 hour pass, 48 hour pass
      • SM Hallyu Limited Edition ‘Discover Seoul Pass’ Launched
        24 hour pass (39,900 won) 48 hour pass (55,000 won)
        24 hour pass (39,900 won) 48 hour pass (55,000 won)