The “Sharing City Seoul” Project, the Seoul Metropolitan Government’s (SMG) policy to diffuse sharing economy and sharing culture, has been selected as an innovative urban policy for public-private partnerships by Place Marketing Forum, an international conference hosted by “Regional Attractiveness and Place Marketing Chair” in France and the project will also be awarded with the “Place Marketing Award.”
Seoul’s sharing policy was also acknowledged as an outstanding case of urban policy and received a “Special Mention” from “Metropolis,” a federation of world’s 171 big cities. In addition, SMG has been striving to solve various urban problems including lack of parking lot, environment pollution, and excessive consumption by sharing resources since 2012. In local government level, Seoul introduced preemptive policies of sharing economy to public sector.
Since prior to the Korean government’s announcement, SMG has already revised ordinance regarding parking lots and has supported to promote the car sharing policy by allowing companies to provide such services through the car-sharing service brand, “SOCAR (Nanumcar in Korean)” to use public parking lots and reduce their parking fees.
Not only domestic cities, but also other overseas cities and countries have visited Seoul in order to learn about SMG’s sharing city policy. The sharing city policy has already been mentioned as an exemplary case on overseas media such as Forbes, Times and Guardian.