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Seoul’s Symbols


 

Seoul, Where “You” and “I” Connect and Coexist

Design

I·SEOUL·U

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Between people, there is Seoul.

Between “you” and “I,” among citizens, and among people all around the world… Seoul is at the center of all relationships. Seoul is a city where diverse nationalities and generations, mountains and rivers, ancient palaces and skyscrapers, and all disparate elements coexist in harmony.

 

 

Seoul fills the gap between the two dots, which represent passion and relaxation.

The red dot next to “I” signifies passion, while the blue dot next to “U” symbolizes relaxation. Seoul is what allows everything to coexist in harmony, from “my heated passion” to “your calm relaxation.”

 

 

The Korean letter “ㅇ” and English letter “O” are brought together as one.

The letter “O” in “SEOUL” is expressed as the Korean letter “ㅇ,” illustrating the pride of Korean and highlighting Seoul’s coexistence with the rest of the world. The Korean letter “ㅇ” is also the same shape as the traditional Korean door handle. Therefore, it also suggests that “you and I knock on the door to Seoul and walk in together.”

 

Standard BI

Positive I·SEOUL·U Image Appropriate for use with pale background colors, such as white or light grey./ Negative I·SEOUL·U Image Only the BI is shown, The black background will be the default, when necessary./ color Code : C/M/Y/K 0/0/0/100, Dancheong Red SLC 121 : C/M/Y/K 5/100/70/20. Seoul sky Blue SLC019 : C/M/Y/K 60/30/0/0

 

Terms of Use

Black and White I·SEOUL·U When the black background color value is less than 30%, color codes K100 for the letters and K50 for the dots shuld be used./ When the black background color value is more than 30%, color codes K0 for the letters and K30 for the dots shuld be used. /When the black background color value is less than 30% a dark-colored BI sh(K0, K30), When the black background color value is less than 30% a dark-colored BI should be used(K100, K50). / Solid Spot Color Image(Subcolor) When using a solid spot color on a while background, a 50% tint of the background color should be used for the dots, When using a solid spot color on a while background, a 30% tint of the background color should be used for the dots,