I used a tagline “Beautiful Seoul” because it’s easy to remember and such a good word. I mean, the last word between Beautiful ( -ul ) and also Seoul ( -ul ). In the picture there’s a Namdaemun gate means Seoul welcoming to everyone who wants to enjoy the city. And also I draw Korean National Flower, Rose of Sharon (무궁화) to explain that Seoul has many beautiful places like flowers. The circle in the middle is derived from the philosophy of Yin and Yang and represents the balance of the universe (Like in the Flag of South Korea). And the last, you can found in the picture it forms like a heart that has two wings. It means, Seoul is a comfortable place and full of love for everyone.