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  • Seoul to expand “Safety App (Anshimi)” service to all autonomous districts as the major application for nighttime pedestrian safety

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    • After 1 year and 5 months of preparation and improvement, the service is to be extended to all areas of Seoul
    • User registration and emergency notification are simplified, cases of notification error are minimized, and an automatic connection to the control center is established
    • The application recorded over 16,000 downloads during the pilot period implemented in the four autonomous regions with over 3,600 people newly registered and 7,000 cases using the service
    • There has been a large-scale promotion using subway banners, voice advertisements in city buses, promotional booths to actively attract the users, and the public rate of using the service increased as a result

    SEOUL, SOUTH KOREA, OCT. 25, 2018 — The Seoul Metropolitan Government has introduced an application called “Anshimi” (A Korean term in the form of a person’s name meaning “security”), which allows the citizens to send an SOS through simple operations (touching buttons, shaking) in the event of an emergency on one’s way home when there is no one else around. In May 2017, 4 autonomous districts of Eunpyeong-gu, Seodaemun-gu, Seongdong-gu and Dongjak-gu first adopted the program, and now it will be extended to all 25 districts.

    The Seoul Metropolitan Government said full service will start from October 25, following 1 year and 5 months of preparation and improvement period. On the day at 11a.m., an opening ceremony for all the 25 districts will take place at the smart city integrated operation center in Seongdong-gu Office.

    “Anshimi” will use the control tower operated by each autonomous district, so as to monitor any risk situation in real time by linking a total of 39,463 CCTVs installed in Seoul (as of the end of June 2018) with smartphone applications, and further provide 24 hours of rescue support for women. In particular, the application has photo taking and video shooting functions, which means even situations in the blind spot of the CCTVs can be transmitted to the integrated control center through images or videos to ensure a quick respond. Currently, there are 48,697 CCTVs installed in the 25 districts for the purpose of crime prevention, waste disposal control, facility security, measurement control, traffic control, etc., and the application Anshimi is linked to a total of 39,463 CCTVs out of all the CCTVs, which are specifically installed for crime prevention. The city announced its plan to launch “Anshimi” application in March 2016, and gradually expanded its services by developing the application and establishing a system for linking smart technology with the CCTVs as well as the autonomous districts’ control centers.

    According to the city government, 16,483 downloads were made during the pilot period (from May 2017 to September 2018), and 3,614 people joined the service (as of September 2018), using the service for 7,055 times. Until now, there have been service limitations when the citizen is a resident of the serviced area (4 districts) but actually outside the serviced area (21 districts), but now as the service has been extended to all areas of Seoul, the control tower monitors the region where the citizen is located, and even police dispatch services are provided.

    The Seoul Metropolitan Government has been upgrading and improving any weak points of the “Anshimi” application during the pilot period. The use of the application is largely classified as ① sending an SOS in case of an emergency, ② “Safe return home monitoring” which can be used when one comes back home by oneself, and ③ applying for a safe return home scout service.

    “Anshimi” can be used by any citizen regardless of age, and can be installed by searching the keywords “Seoul City Anshimi.” As the application has extended its service to all areas of Seoul for all the citizens, Seoul City will be working on a large-scale promotion using various methods of marketing including banners in subways, voice advertisements in local buses, operation of user-friendly promotional booths, etc., to ultimately position it as “the major application for the citizens’ self-protection.”