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  • Seoul to continue the new Hallyu with the Fam Tour program of “Parasite”

  • SMG 81
    • The Seoul Metropolitan Government(SMG) and the Seoul Tourism Organization(STO) design the “Parasite Familiarization Tour” touring the filming sites in Seoul
    • SMG and STO announced “Parasite Familiarization Tour with Film Specialists”
    • Through this fam tour program, Seoul is committed to raising the reputation of Korean movies and actively promoting the attractiveness of Seoul, the very city of the Hallyu(Korean Wave)

    SEOUL, SOUTH KOREA, February 14, 2020 — The craze of the Korean movie “Parasite” is sweeping the world. Since it was awarded the Palme d’Or award at the Cannes for the first time in the country’s film history, “Parasite” won four awards for Best Picture, Directing, International Feature Film, and Writing (Adapted Screenplay) at the 92nd Academy Awards Ceremony. Literally, the world is swept with the fever of “Parasite.”

    In keeping with this atmosphere, the Seoul Metropolitan Government and the Seoul Tourism Organization announced the plan to design the “Parasite Familiarization Tour with Film Specialists,” touring the filming sites in Seoul so as to provide visitors with hidden stories of the film. What is also considered is to run this fam tour program firstly and then develop it as a regular tour course.

    To begin with, relevant information will be provided to tourists so that they can easily spot the filming sites, and the signboards and photo zones will be installed for the convenience of tourists.

    The “Parasite Tour Course” was already introduced at Seoul’s Tourism Website (http://english.visitseoul.net/hallyu/Parasite-tour-course_/32561) last December, exceeding 60,000 views. The course route stretches from Woori Supermarket (Doijissal Supermarket), Stairs in Ki-taek’s village (Stairs of Jahamun Tunnel) to Pizza Age (Sky Pizza).

    In addition, this course is being combined with other filming sites in Seoul featured in Director Bong Joon Ho’s movies, such as ‘The Host,” “Memories of Murder,” “Okja,” and “Barking Dogs Never Bite.” Another fam tour that the fans of his films home and abroad are allowed to have together with film reviewers (influencers) are also being developed.

    Through this fam tour program, the Seoul Metropolitan Government and the Seoul Tourism Organization are committed to raising the reputation of Korean movies and actively promoting the attractiveness of Seoul, the very city of the Hallyu, or the Korean Wave. Also, Seoul will continue its effort to explore and develop more Hallyu contents in order to attract more international tourists.