The Seoul Summer Sale 2011, a shopping and tourism festival conceived exclusively for foreign tourists, will take place across the City for 38 days from June 24 to July 31.
A total of 5,899 shops and businesses from a wide range of categories, including cultural performances, tourism facilities, theme parks, movie theaters, beauty salons and traditional restaurants, have been selected for participation in the Seoul Summer Sale 2011 based on the criteria of preference, recognition and discount rates. The event is expected to significantly enhance foreign tourists’ satisfaction with shopping in Seoul as it will offer great benefits by integrating discounts in various fields.
This year’s Seoul Summer Sale will be offered in conjunction with the regular summer bargain sale period of major department stores in the City in a bid to generate synergistic effects, and will offer diverse services focused on tourists by running theme weeks for the respective sale periods.
Notably, an international standard barcode system has been introduced this year, allowing customers to use discount cards conveniently and promptly. Discount cards are available from the Information Center of Incheon International Airport, the Seoul Summer Sale event desk at the main entrance to Lotte Department Store, and Tourist Information Centers in Seoul. They are also downloadable from the Seoul Summer Sale website at (www.seoulsale.com).
Meanwhile, the Seoul Metropolitan Government plans to appoint the members of Super Juniors, a teen idol pop group and leading light of the hallyu (Korean wave) phenomenon, to serve as goodwill ambassadors for the Seoul Summer Sale 2011 and to promote the shopping extravaganza offered by the City. The appointment ceremony of the Goodwill Ambassador, to be attended by Seoul Mayor Oh Se-hoon and the members of Super Juniors, will take place at the small conference room in Seoul City Hall at 10:30 on June 17.