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  • Seoul Summer Sale 2015 kicks off July 1 to counter MERS hit on tourism

  • SMG 1697

    – 1,509 stores and shops will be participating in the Seoul Summer Sale 2015 targeting foreign visitors
    – Seoul has appointed Super Junior as the Honorary Ambassadors for both online and offline promotions

    SEOUL, Jun. 30, 2015 – Seoul Metropolitan Government (SMG) announced that its annual shopping festival ‘Seoul Summer Sale 2015’ will kick off on July for a one-month run (from July 1 to 31) for foreign tourists across the city.

    Especially, this year, the number of participating stores has been dramatically increased and Seoul City will spare no efforts to promote Seoul Summer Sale to help revitalize the tourism industry hit by MERS.

    This year’s ‘Seoul Summer Sales’ includes 1,509 stores ranging from department stores, duty-free shops, large shopping malls, health and cosmetics brands, restaurants, exhibition and performing arts centers and transportation system will offer discounts from 5% to 70% discount on their products and services.

    This year, 16 CJ Food group companies including Bibogo, Jae-il-jae-myun-so, VIPS are participating in the festival for the first time to give special food experience to people. At new shopping hot place, Dongdaemun in Seoul, tourists can buy unique products including fashion, design and daily items at Dongdaemun Design Plaza (DDP) and Doosan Tower (DooTa) with about 10% to 30% discount.

    Furthermore, to attract young tourists in their 2030’s, 30,000 free ‘Welcome Kits’ will be distributed and various online event will be promoted with the Honorary Ambassadors, Super Junior.

    The Welcome Brochure of ‘Seoul Summer Sale 2015’, contains discount information and coupons from participating stores, can be found at the Tourist Information Center at the Incheon and Gimpo International Airport, and major tourist centers in downtown Seoul. Shoppers can also visit the official Seoul Summer Sale website to download the welcome brochure via mobile QR Code.

    To prevent MERS infection, Seoul also provides free hand sanitizer for small shops so that they can use sanitizers on the site and all staffs working at the Tourist Information Center in Myeong-dong and Gangnam are asked to wear masks whenever they meet tourists.

    “We are determined to launch an active campaign to promote Seoul Summer Sale during the whole month of July to reactivate the tourism industry hit by the MERS virus,” Kim Jae-yong, Director of Tourism Department of Seoul Metropolitan Government said. “We will upgrade the Seoul Summer Sale event with various programs in order to promote tourist satisfaction.”