In celebration of Menstrual Hygiene Day on May 28, the Seoul Metropolitan Government (SMG) is conducting a campaign to enhance sanitary pad accessibility in public locations. Citizens can participate in the campaign in three ways: promoting via social media, writing reviews of their experience, and making proposals to have sanitary pad vending machines installed in their workplace.
In line with the public sphere’s increased attention to menstruation and sanitary pads, this campaign aims to reduce the still prevalent social stigma surrounding menstruation and create a social environment in which women are empowered, educated and healthy.
You can find out more about the campaign and participate via Instagram (@pad_4u) and the official website (pad4u.co.kr).
The SMG, in recognition of sanitary pads as a basic need and a human rights issue, started providing sanitary pads to teens from low-income families in 2016. After a pilot project in 2018, the SMG designed a master plan and initiated its public sanitary pads support program starting in 2019.
The SMG was awarded the UN Public Service Award in 2019 for this initiative, which was also selected as the second best policy of the SMG by international voters.
The SMG’s public sanitary pads program has spread nationwide since its start in public institutions. Moreover, the National Assembly approved the bill to provide sanitary pads to all teens on Mar. 24, serving as a catalyst on a greater scale.