The Seoul Metropolitan Government will conduct a campaign to promote Seoul to local residents and foreign visitors at the 21st Qingdao International Beer Festival with the concept “Do You Know Seoul?” using a variety of information about the Korean capital. Seoul is the only participant that is participating as a city in the event, which will take place in Qingdao, China from August 13 to 16.
Among other various high-profile events worldwide, Seoul took part in the Shanghai World Expo last year, and successfully operated the Seoul PR booth.
The City’s participation in this year’s Qingdao Beer Festival is significant in that it is now expanding its Chinese marketing campaign. It has focused on eastern China, including Shanghai and Hangzhou, starting with the Expo 2010 Shanghai China as the turning point, and now includes northern China, including Shandong Province, Hubei Province, Beijing, and Tianjin.
The Seoul Metropolitan Government will open a promotional booth at the International Beer Pavilion, the main venue of the beer festival, and will present various items for visitors to see and enjoy, including a 3D Seoul PR video, traditional Korean games, flagship cultural performances of Seoul, and a Photo Zone with images of Hallyu stars.
The 3D movie comes with a storyline about Seoul that showcases the City as a place where tradition and modernity coexists, and looks into its future in order to allow visitors to experience the Korean capital’s present and future with a quick and animated view, thus maximizing the publicity effect. Accordingly, the video features the City’s major hotspots, including Namsan, Gwanghwamun, Gyeongbokgung, Dongdaemun, Floating Island and Hangang (River), Sangam-dong Digital Media City, and World Cup Park.
The City will also operate an experiential corner featuring tuho (arrow drawing game) and jegichagi (Korean shuttlecock kicking game), which are popular Korean traditional games that foreigners can easily enjoy, and a Photo Zone featuring images of Kim Hyun-joong and Han Ji-min.
The City will also present a non-verbal performance, “SACHOOM (Dance If You Love)”, at the festival’s main stage on August 15 and 16 to offer a venue of cultural exchange.
Meanwhile, the Seoul Metropolitan Government’s promotional activities at the Qingdao Beer Festival will be webcast via the City’s foreign language websites, Facebook and YouTube.