Seoul City was picked as the “Best MICE City” at the 22nd TTG Travel Awards held at the Bangkok Convention Center in Thailand on October 6.
The TTG Travel Awards, regarded as the highest honor in the tourism industry, are presented by TTG Asia Media, a world-renowned MICE journal based in Singapore. The awards honor companies and organizations of excellence in their respective fields in the airline, tourism, and hotel sectors, and national tourism authorities every year.
The Best MICE City Award, which Seoul Metropolitan Government received this time, has more often than not been presented to Singapore since its introduction in 2005, amid the growing importance of the MICE industry.
It is all the more meaningful for Seoul to receive the prize over Singapore, given that the Southeast Asian city has been striving to consolidate its stature as an unrivaled MICE city in the world by constructing massive tourism and MICE facilities, including Marina Bay.
The result signals the robust rise of Seoul’s image as a prime MICE city in the related industries, since the Korean capital was picked directly by MICE planners and travel agencies – major clients who are responsible for choosing the host cities for MICE events.
With this award, Seoul has once again confirmed its reputation as one of the world’s best MICE cities, after its designation as one of the world’s top five convention cities by the UIA (Union of International Association) last June.