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  • Seoul Participates in CES, World’s Largest Consumer Goods Fair, and Recruits Participating Companies

  • Economy & Investment News SMG 1525

    For the first time, Seoul will be participating in the Consumer Electric Show (CES), the world’s largest home appliances fair and ICT competition arena, in Las Vegas, U.S., in order to present its smart technologies on an international stage.

    The city of Seoul announced that it would be operating the Seoul Promotion Booth at CES 2020 that will take place from January 7 to 10, 2020. Under the theme, “Smart City & Smart Life,” Seoul has plans to introduce its innovative, smart administration, headed by the Digital Citizen Mayor’s Office, and establish a bridgehead for advancement into overseas markets in cooperation with Seoul-based innovative companies that offer advanced technologies and services.

    The CES is the largest home appliances fair in the world, held in Las Vegas, U.S. at the beginning of every year. The event is being highlighted as the venue at which to browse the changes in trends related to cutting-edge technologies, including AI, smart city, smart home, and digital healthcare.

    Seoul will recruit 24 innovative companies to participate in the Seoul Promotion Booth at CES 2020 from September 10 (Tues.) to 27 (Fri.), 2019. Those who want to participate should fill out the form that can be downloaded from the websites of Seoul City, Seoul Digital Foundation, and Seoul Business Agency, and then submit it via e-mail (suji@sdf.seoul.kr).

    The companies that will be selected through a fair screening process will receive various support to take part in the Seoul Promotion Booth, including the flight fare (up to KRW 1 million) and shipping expenses (up to KRW 0.5 million). The matching between participating companies and buyers will be conducted starting in the preparation stage in order to reap actual outcomes, such as contract conclusions.

    The scale of the Seoul Promotion Booth in CES 2020 will be 222.96 m2, constructed in Eureka Park, the start-up’s exhibition hall. Eureka Park is known as the exhibition hall that draws a lot of attention, along with the global business group halls, as it displays innovators’ breakthrough ideas and technologies.

    The Seoul Promotion Booth will be equipped with the “Digital Citizen Mayor’s Office” that supports the decisions on policies, visualizing 16 million cases of administrative data and video contents from over 1,500 CCTVs in downtown Seoul. The products and services of the 24 selected companies will be created into a single story that will be displayed to draw the interest and attention of visitors.