Seoul was selected as the “World’s Best MICE City in 2016” by “Business Traveler US” and “Global Traveler,” the most prestigious media in business tourism, after the city received the same title in 2015.
※ MICE: Service industry that includes four fields of meeting, incentives, convention and exhibition.
Seoul was named as “Best International Business Meetings Destination” in “Best in Business Travel Awards” selected by Business Traveler US, for the fifth consecutive year (2012 to 2016), which is awarded to the best MICE city.
The Best in Business Travel Awards, the most prestigious awards in the area of MICE and business tourism, celebrates its 28th anniversary in 2016. The awards are given to cities in 42 categories, including the world’s top MICE cities, airlines, hotels, airports, and transportation. This year it announced the winners based on the results of an online survey (conducted for three months from May to July) of 175,000 subscribers.
“Business Traveler” is a specialized medium providing information for business travelers. Since its first publication in the UK in 1976, more than 500,000 copies a month have been published in 15 regions including the United Kingdom and the United States.
In addition, Seoul has been selected as the “Best MICE City” for the second consecutive year in 2015 and 2016 at the “2016 13th Annual Global Traveler Tested Reader Survey Awards” organized by “Global Traveler”.
“Global Traveler” is a business travel magazine that provides information on air travel, hotels, cities, lifestyle and others to business travelers and people in related industries around the world. It was launched in 2004 and has published 105,000 copies a month.