Bureau and Corporate Funded Body
Opening doors to the global fashion world through the ｢Overseas Collection Support Program｣
The Seoul Metropolitan Government will be selecting 10 active designers in the overseas fashion scene to be recipients of financial support for their overseas collections. This is a program aimed at discovering local talent with potential to become global fashion names, and to give local designers an opportunity to expand their overseas presence.
So far, 49 top designers including Lie Sang-bong, Woo Young mi, Juun J, Songzio, Andy and Debb, Choi Bum-suk, Steve and Yoni, and Lee Doii have benefited from this support program which began in 2006. Fashion designers participating in this program have generated 35.5 billion won in orders and engaged in 785 overseas PR activities.
To increase support for emerging designers, given the high costs to penetrate global markets
The Seoul Metropolitan Government will continue to provide financial and management support to local designers in their overseas collections to promote local fashion brands overseas and to develop global fashion names.
Also, the Seoul Metropolitan Government will benchmark newly emerging fashion powerhouses such as Japan and Belgium to adopt effective support and management systems. These successful ‘newcomers’ transformed local names into global brands through carefully planned government support programs from the 1980’s. Some of the more well-known success cases are Kenzo, Issey Miyake, Dries van Noten, Ann Demeulemeester.
“Seoul is emerging as the next center of fashion orientalism, after Japan which caught the attention of the fashion world in 1980~1990” said a spokesman from the Seoul Metropolitan Government. He expressed high hopes adding that “Through our support, I would like to see our fashion brands grow to become big global names like Prada and Gucci.”