On July 16, Seoul Metropolitan Government and Seoul Tourism Organization held a briefing session in Mongolia concerning the medical tourism in Seoul as part of efforts to promote Seoul as a place of world-class medical tourism, which has emerged as an industry with high added value.
Four autonomous district offices in Seoul (Jung-gu, Gangseo-gu, Seocho-gu, and Gangnam-gu) and twelve medical institutions with good competitiveness in terms of attracting foreign medical tourists participated in the PR efforts.
Seoul Metropolitan Government’s PR efforts are made with focus on a particular specialty associated with specific autonomous districts (i.e., traditional Korean medicine in Jung-gu, spinal column and gynecological disease in Gangseo-gu, plastic surgery and skin treatment in Seocho-gu and Gangnam-gu).
[Traditional Korean medical service provided for foreigners]
[Medical counseling and treatment provided to foreigners]
In 2012, the number of Mongolian medical tourists visiting the country stood at 8,347, a 255.6% year-on-year increase. It is the fifth largest next to Chinese, Americans, Japanese, and Russians. Many Mongolians are said to visit the country for the treatment of diseases associated with liver, kidney, and blood vessels in the brain. Recently, there has been an increase in the number of Mongolians visiting the country for health checkup or cosmetic or plastic surgery.
Those dispatched by Seoul Metropolitan Government held one-on-one meetings with those from travel agencies and officials of medical institutions of Mongolia. Representatives of participating hospitals introduced their specializations along with nearby tourist destinations.