The Seoul Metropolitan Government will conduct an emotional marketing campaign by classifying over 30,000 foreigners concerned with the city, and by mobilizing Customer Relationship Management (CRM) programs to cater the respective groups.
The government plans to classify over 30,000 foreigners into “Global Leaders,” “Global Elite,” and “Next Generation Leaders” groups, systematically manage the groups, and use them as channels for implementing its efforts to secure growth engines and step up marketing to boost the city’s competitiveness.
Seoul Metropolitan Government will manage foreign diplomats, mayors of foreign cities, brain groups who are involved in advising for the development of the city, the Seoul International Business Advisory Council (SIBAC), members of the Foreign Investment Advisory Council (FIAC), and honorary citizens of the city as being in the “Global Leader” group.
The “Global Elite” will mostly include the civil servants in foreign cities who are in charge of practical municipal administration, professionals in the financial sector, foreign journalists, and those who are playing major roles in creating positive opinions about Seoul.
The government will classify foreign students studying in Seoul, foreign students who have worked as interns at City Hall, and foreign vocational trainees, as the “Next Generation Elite” group and will invite them to international events and cultural events in order to help them grow in becoming Seoul’s friends.
By using its global human network that was recently reinforced, the Seoul Metropolitan Government will form a “Global Policy Group of Advisors” on fields such as education, medical service housing, and transportation, and thus present measures to expedite the city’s development as seen from the perspective of foreigners.
The government also plans to run a Global City Administration Research Forum with the aforementioned infrastructure, and will receive an objective assessment of major policies and success stories of the city through research by excellent overseas human resources, and thereby create the momentum to accelerate relevant academic advancement.
Finally, Seoul Metropolitan Government will address inconveniences and ways to improve living in Seoul as seen from foreigners’ perspective. They will be invited to participate in hands-on mentoring, including Korean language education for multicultural families, and training of parents’ native language, and as a result they will be enabled to take the lead in implementing practical policies to support foreigners in the city.