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  • Seoul Metropolitan Government Signs MOU with 72 Firms to Promote MICE Industry

  • Integrated News SMG 2313

    The Seoul Metropolitan Government and the Seoul Tourism Organization held a signing ceremony for the Seoul MICE Alliance, a private-public coalition with 72 companies engaged in the exhibition and convention industries in Seoul, at the Grand Ballroom of the COEX exhibition center at 9 am on June 28. Under the agreement, the parties will conduct joint marketing campaigns aimed at boosting the city’s MICE competitiveness going forward.

    The Seoul MICE Alliance was formed to significantly boost the competiveness of the MICE industry in Seoul and to activate the local economy, jointly by convention centers, hotels, special banquet facilities, performing groups, airlines, transportation and courier service agencies, international conference planning agencies, and tourism agencies, as well as the City Government and the Seoul Tourism Organization.

    Under the agreement, the Seoul Metropolitan Government will assist the marketing and public relations activities of the members of the Seoul MICE Alliance, when conducting joint activities to attract MICE to the City, including participation in professional MICE exhibitions and overseas information sessions. Additionally, members of the Alliance will proactively participate and cooperate in the joint efforts to attract MICE.

    In 2010, the Seoul Metropolitan Government hosted five professional MICE exhibitions in Korea and elsewhere, ten onsite visits by international organizations, and four rounds of familiarization tours targeting media outlets and buyers concerning MICE, in collaboration with member companies of the MICE Alliance. Notably, the City Government successfully attracted conferences on nine of the 10 onsite tour events.

    The City Government increased the number of alliance member firms from 47 to 72 early this year, thus boosting the cooperative network. In the wake of the official MOU signing ceremony, the City Government plans to elevate the status of Seoul’s MICE industry, and to conduct large-scale joint overseas marketing campaigns in a systematic effort to attract MICE to Seoul.

    In the second half, the City Government plans to hold onsite information sessions in London and Bangkok, cities packed with international organizations, participate in major MICE exhibitions in the Americas, Europe and Asia, operate Seoul PR booths, and proactively advertise Seoul as an optimum venue for MICE events.