The Seoul Metropolitan Government has published “Seoul & Shopping,” a guidebook designed to introduce famous shopping venues and popular shopping items to foreign tourists in a convenient format. The City Government will distribute the booklet at places commonly frequented by foreign tourists, including tourist information centers, shopping hotspots such as famous hotels, department stores and duty free shops, and tourist attractions.
So far, 35,000 copies of Seoul & Shopping have been published in three languages, namely English, Japanese and Chinese (simplified characters).
With the number of tourists visiting Seoul for shopping and beauty surging lately, Seoul & Shopping introduces Seoul Beauty (plastic surgery, cosmetics and beauty care), hallyu, and popular shopping places and items, including Myeong-dong, Cheongdam-dong and Apgujeong-dong, Garosu-gil and Serosu-gil, Hongik Univ., and traditional markets under the theme “Korean Style,” as a practical shopping guide.
The booklet also introduces the beautiful sides of Seoul through a hanok experience, hansik culture, and Joseon’s royal palaces, to enable visitors to better understand traditional Korean culture and to gain experience and feel touching emotions.