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  • Seoul Metropolitan Government, NIKE Holds ‘2011 We Run Seoul 10 K’

  • Integrated News SMG 2758

    The Seoul Metropolitan Government and Nike Sports jointly held “2011 We Run Seoul 10K,” in which 30,000 Koreans and international residents took part, at Gwanghwamun Square at 4 pm on October 23.

    As many as 30,000 people participated in the race, making it the single largest running event. For the 10-km race, runners departed from Gwanghwamun Square and ran through the downtown areas of the city via Seodaemun Overpass, Chungjeong-ro, Gondeok Ogeori, and Mapodaegyo, finishing at Yeouido Park.

    This year’s “We Run Seoul 10K” was held under the concept “Seoul full of youth, Seoul beloved by the world.” Accordingly, 30,000 participants wore red clothes and ran the 10-km course to create a magnificent image of a massive human belt.

    Meanwhile, “We Run Seoul 10K” started under the theme “Human Race” in 2008 and developed into a “We Run City,” which integrated the young energy of people in their 20s and urban energy, in 2010. Starting from March this year, this running festival is taking place in 16 cities worldwide, including Singapore, Buenos Aires, Mexico City, and Cape Town.

    Attending the event en masse were top entertainers, including Park Han-byul, Kim Min-jung, Yoo Ji-tae, Lee Jin-wuk, and Kim Seong-eun, and idol stars, including ZE:A and Rainbow, demonstrating its sheer popularity.

    By using this year’s ‘We Run Seoul 10K’ as a steppingstone for its sports marketing, the Seoul Metropolitan Government plans to continue to develop global sports and cultural events, thus promoting images of Seoul to the whole world.