The Seoul Metropolitan Government will donate all proceeds from a bazaar that was organized through a “Donation Runway” project during the Seoul Fashion Week S/S 2012 held in October 2011.
The “Donation Runway” project raised a total of 26 million won by organizing the charity bazaar amid keen attention from fashion aficionados from Korea and abroad, as well as the general public. The project also received donations of work pieces by designers through an Awoo Doll Festival.
Seoul Mayor Park Won Soon and Yun Kyeong-hye, head of Hearst JoongAng, handed over the donated funds to UNICEF as a joint donation of the Seoul Metropolitan Government and Cosmopolitan at his office in City Hall at 1:30 pm on December 21.
The donated funds will be used for the vaccination of children against six major diseases (measles, polio, whooping cough, tuberculosis, tetanus, diphtheria).
The funds donated are proceeds from a charity bazaar that sold clothing, fashion and accessories, and name brand beauty products donated by famed domestic and foreign brands and designers, all who participated in the Seoul Fashion Week (October 17 – 22). The bazaar was hosted jointly by the Seoul Metropolitan Government and Fashion Magazine ‘COSMOPOLITAN’.