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  • Seoul Metropolitan Government Conducts City Marketing through Cultural Performances in Denmark, Sweden

  • SMG 1756

    Seoul City’s PR boothThe Seoul Metropolitan Government will conduct a marketing campaign to promote Seoul City during the 17th ASSITEJ World Congress and the International Performing Arts Festival for Young Audiences 2011, to be held concurrently in Malmo, Sweden and Copenhagen, Denmark for ten days from May 20 to 29.

    The ASSITEJ, or the International Association of Theatre for Children and Young People, is a non-governmental organization that was established in Paris in 1965. More than 70 countries worldwide voluntarily participate in the association, which has more than 3,000 members, including children and young people’s performing groups and artists.

    Seoul City’s PR bannersASSITEJ’s performance of “The Story of Dallae” will represent Korea at the 17th the ASSITEJ World Congress, where a total of 47 cultural and art performances from 25 countries will be staged for more than 50,000 audience members and visitors.

    The puppet show “The Story of Dallae” will be staged at the Malmo Citizens Theater in Sweden on six occasions for 1,800 audience members for three days from May 21.

    The Copenhagen Music Theater in Denmark will feature Seoul Madang, created as an experience space, where visitors can see, hear, taste and feel for six days from May 21. The event will be presented to over 2,000 people from around the world. Seoul Madang consists of a showcase and a traditional performance show, with the former comprising daily performances of a magic show, a book performance, and a wooden doll concert, and the latter performances of Korean traditional musical instruments, including the taepyeongso and the seoljanggu, as well as a Bongsan Talchum (Traditional Mask Dance).

    Scenes from the puppet show “The Story of Dallae”