The Seoul Metropolitan Government will launch a joint city marketing campaign with New York City in earnest from October, as the first Asian city to become a marketing partner of the U.S. city.
The Seoul Metropolitan Government signed a “Memorandum of understanding on mutual cooperation to implement a joint city marketing campaign” at the main conference at the City Hall at 10:30 am, October 4. In attendance at the event were Kwon Young-gyu, Acting Mayor of Seoul, and George Fertitta, CEO of NYC & Company, and Kee-Hong Woo, Korean Air’s Managing Vice President and Head of Passenger Business Division.
Thus far, London (2009), Madrid (2009), and Sao Paulo (2011) have signed agreements on joint marketing campaigns with New York City. Seoul has become the first Asian city and the fourth city in the world to exchange an agreement with New York City. Seoul Metropolitan Government and New York City plan to maximize the impact of their city marketing campaign by proactively cooperating in diverse fields – including outdoor advertising, promotion, and online marketing – and thereby enhance their brand awareness.
Meanwhile, Korean Air, which is also participating in the joint agreement, plans to help attract tourists by offering special events designed exclusively for citizens of Seoul and New York, including air ticket discounts.
The two cities will also organize diverse online PR activities, including banners posted at the Seoul Metropolitan Government’s website (http://english.seoul.go.kr/) and NYC & Company’s website (http://www.nycgo.com). They also plan to share and disseminate information and news through the SNS channels, including Facebook and Twitter, of the two cities and Korean Air.