SEOULLIGHT, a large-scale light show that takes place on the outer wall of Dongdaemun Design Plaza (DDP), will be unveiled to the public on December 20 (Fri.). The silver panel that turns into a vast canvas will be combined with splendid lights, video, and music, giving a fantastic feeling that can’t be found anywhere else in the world.
SEOULLIGHT, a winter light festival that is being organized by Seoul and the Seoul Design Foundation for the first time this year, will open at 6 p.m. on December 20 at the Citizen’s Lounge on the 1F of Design Lab in DDP. Until January 3, 2020 (for 15 days), the light show will take place four times a day (every hour from 7 p.m. to 10 p.m.) for 16 minutes.
The theme for the festival this year is “Seoul Haemong.” The light festival will present visitors with special experiences in which they could travel the “space of memory,” composed of three chapters of the past, present, and future of Seoul and DDP. For this, Artist Refik Anadol and Director Min Sey collected data on the past, present, and future of DDP and interpreted the dreams through AI. Refik Anadol is a first-generation visual artist who directed “Dream,” the media facade on the outer wall of the Walt Disney Concert Hall and Director Min Sey is one of the leaders in the field of media facades using AI.
|Chapter||Contents of “Seoul Haemong”|
|Chapter 1. “Past” (4 min)||Beginning of Seoul Haemong (dream reading). DDP is interpreted as a canvas and the memories of DDP are explored to show a “map of memory.”|
|Chapter 2 “Present” (6 min)||For Seoul Haemong, new memories are collected and the moments of meeting people are depicted. Exploring the collected data, similar images and interesting points are experienced to travel the “space of memory.”|
|Chapter 3 “Future” (6 min)||Seoul’s dream is interpreted by machine learning. AI recombines and recomposes the memories of Seoul, expressing dream images through vivid images or flowing movements, showing the “awakening of memories.”|
On Christmas Eve, Christmas Day, and New Year’s Eve, in particular, videos that befit with special days will capture the eyes and ears of spectators. On Christmas Eve and Christmas Day, the whole DDP building will turn into a huge present box. On New Year’s Eve, the countdown will start from 11:57 p.m. to welcome 2020. Videos of a splendid firework to greet the new year and Seoulites making wishes will fill the outer wall of DDP.
To maximize the grandeur and dynamism of the light show that contrasts with the darkness, nine major buildings in the vicinity will participate in the festival. During the light show, the lights on their outer walls will be turned off and parts of their indoor lighting will reduce their brightness. Jung-gu Office will also turn off some street lights near DDP.
During the festival, SEOULLIGHT market will be held. Visitors can enjoy shopping to buy presents for the holiday season, concerts, street performances, and food trucks that will make them briefly forget about the cold weather.
Seoul announced that it will affirm the status of DDP as a cultural asset of the city and vitalize the commercial area of Dongdaemun that has suffered from a recession by making SEOULLIGHT a representative night tourism attraction.
Additional events that will take place along with the light show during the SEOULLIGHT festival include ▴ SEOULLIGHT Market, ▴ cultural performances, ▴ SEOULLIGHT Forum and Workshop, and ▴ other events.
First, a total of over 270 companies and individuals, including those from the fields of design, craft, upcycling, and fashion design and Dongdaemun merchants, small business owners, start-ups, and embassies, will participate in the “SEOULLIGHT Market.” 58 containers and tents with heating facilities and design elements will be established around DDP and operated from 12 p.m. – 10 p.m.
Cultural performances will include busking on outdoor stages including Eoullim Square. On weekends and holidays, there will also be B-boying performances and street fashion shows under different concepts. 11 food trucks will be operated in the evening (5 p.m. – 9 p.m.) on December 20 (Fri.) – 21 (Sat.), 24 (Tues.) – 25 (Wed.), 28 (Sat.), 31 (Tues.).
The SEOULLIGHT Forum (Dec. 20) and Workshop (Dec. 21 – 22) will become the venues to quench the curiosity about the media work of “Seoul Haemong.”
From December 19 (Thur.) – 25 (Wed.), the “Viewpoint Photo Event,” the SEOULLIGHT photo posting event, will take place. Winners of a camera, ice-cream coupons, and movie tickets will be selected in random drawings among those who posted the photos of SEOULLIGHT on social media with a hashtag (#ddpseoullight). More information is available on the website (www.ddp.or.kr).