Seoul opens I‧Seoul‧U Partners Pop-up Store from November 20 to December 1, 2019, in ArtArch Gallery located near Hongdae, Mapo-pu, Seoul. The store is launched to sell products born through branding jointly conducted by I‧Seoul‧U, the brand of Seoul, and small- and medium-sized companies.
The I‧Seoul‧U Partners Pop-up Store is a unique pop-up store where visitors including regular citizens and foreign tourists can experience the applied brands through the collaboratively branded products.
The I‧Seoul‧U Partners Pop-up Store is a distributive platform not only for co-branded products but the existing products of participating companies, providing the companies with the opportunity for mutual growth.
Additional events are set to take place at the pop-up store. The “Making I‧Seoul‧U T-shirt with Han Jemma” program will be operated thanks to the talent donation by Han Jemma, art director and member of the Seoul Brand Council. The program will provide participants with an opportunity to understand the value and meaning of I‧Seoul‧U. Other events include Hongdae Tour with travel writer Lee Jun-cheon and seven days of I‧Seoul‧U busking performances at the busking zone of Hongdae.
♥ Overview of I‧Seoul‧U Partners Pop-up Store
– Period: November 20 (Wed.) – December 1 (Sun.), 2019, 10:00 – 20:00
– Venue: ArtArch Gallery, Hongdae (34, Dongmak-ro 9-gil, Mapo-gu)
– Main contents
․ Selling co-branded products by I‧Seoul‧U and companies
․ Displaying and promoting I‧Seoul‧U co-branding products
♥ Pop-up Store Experience Events
① Making I‧Seoul‧U T-shirt with Art Director Han Jemma
– Make your own “I‧Seoul‧U t-shirt” by coloring the I‧Seoul‧U logo on t-shirt with paint and fabric pens
– November 23 (Sat.) & 30 (Sat.), 17:00 – 18:00
– Workshop Room, 1F, ArtArch Gallery (free of charge)
② Hongdae Drawing Tour with Travel Writer Lee Jun-cheon
– Share travelogues at various tourist spots in Hongdae and draw and color the landscapes you saw in a rainbow coloring book
– November 23 (Sat.), 13:00 – 15:00, 15:00 – 17:00
③ I‧Seoul‧U Busking Performances
|1||Nov. 20 (Wed.)||Busking Zone 1||12:00-14:00||Dice Chan||Magic, performance|
|2||Nov. 23 (Sat.)||Busking Zone 1||12:00-14:00||Lunatic||Dance|
|3||Nov. 23 (Sat.)||Busking Zone 2||14:00-16:00||Ai Wei||Dance|
|4||Nov. 23 (Sat.)||Busking Zone 1||16:00-17:00||Lady B||Dance|
|5||Nov. 24 (Sun.)||Busking Zone 4||12:00-14:00||United Dance Team Rocket||Dance|
|6||Nov. 30 (Sat.)||Busking Zone 4||12:00-14:00||Kairos||Dance|
|7||Dec. 1 (Sun.)||–||–||–||To be announced|