SEOUL, SOUTH KOREA, December 30, 2020 — The Seoul Metropolitan Government announced it will launch a “You’re Doing Great!” campaign until January 22 to cheer on and console its citizens overwrought by the protracted pandemic and the subsequently tightened social distancing measures.
Seoul residents can send in requests to nominate a family member (or themselves, if they are a single-person household) that they want to encourage or cheer on. The city will choose a total of 500 households to receive flowers of hope over two intervals. The city will purchase these bouquets from plant and flower merchants hard hit by canceled events and orders due to the pandemic.
The winners will receive flowers with cards saying, “You’re Doing Great!” as well as a “Stay-at- Home Playlist” postcard that offers tips on how best to spend time at home. Seoul residents can visit the Seoul Metropolitan Government’s website or the city’s accounts on social media to send their recommendations and stories.
The city will also provide a non-face-to-face family counseling service with expert consultants through the “Healthy Family Support Centers” at each of its 25 autonomous districts. Such a measure will help relieve tension and mitigate family disputes that may arise as more families are cooped up at home over an extended period of time.
Any Seoul resident who feels the need for physical or emotional therapy or mending frayed family ties amid a prolonged COVID-19 outbreak, can request a session through the center’s website at https://familyseoul.or.kr. Consultations will take place by phone or video conferencing apps.
“The protracted pandemic has unfortunately led to a rise in family friction, stemming from multiple reasons such as disputes over household chores, financial burden and childcare issues,” said Song Da-young, Deputy Mayor for Women & Family Policy Affairs at the city government. “Seoul will strive to do its part in helping alleviate some of that burden and encourage its citizens to overcome this period of adversity.”