Seoul City is holding the 2011 Spring Seoul Fashion Week at the Seoul Trade Exhibition Center (SETEC) at Hangnyeoul Station and Kring in Samseong-dong for six days from March 28 to April 2.
Seoul Fashion Week will be characterized by the upgrading of its programs, and various innovative trials intended to integrate IT with culture and arts, including the organizing of the event at two sites, the construction of the QR Code and Smart Order systems utilizing Korea’s image as an IT powerhouse, the introduction of Korea’s food culture for the foreign fashion press and buyers, and fashion donation events for citizens.
At the Seoul Collection, the most representative program of Seoul Fashion Week, visitors can appreciate clothing designs presented by Korea’s top fashion designers, as well as participate in the collection presented by the nation’s 27 leading fashion designers.
Fashion Takeoff is a new program due to be introduced at Seoul Fashion Week for the first time. The program selects nine promising next-generation designers to spearhead the elevation of Korea’s status as a global fashion power, and offers a professional buying show focused on businesses.
Seoul Fashion Week has also introduced QR codes in promotional materials to allow visitors to check vivid information on the programs easily and conveniently in their hands. Furthermore, diverse exchange programs will be organized to help strengthen social networking between fashion people, including the designers who are participating in this spring’s Seoul Fashion Week, Korean and foreign journalists, and buyers.
Seoul City will hold a donation relay involving diverse donation activities during the event to help Japan, which is struggling in the wake of the recent devastating earthquake.