Three groups representing the nation’s leading designers will participate in the fashion fair, along with collections by Lady Gaga’s designer.
‘Seoul Fashion Week F/W 2010’ will be held at the Seoul Trade Exhibition Center (SETEC) near Hangnyeoul Station and Kring, in Samseong-dong, from March 26 to April 1.
‘Seoul Fashion Week F/W 2010,’ which marks its 20th anniversary this year, will showcase collections from three groups representing the nation’s leading designers. The fashion show will consist of the Seoul Collection featuring the nation’s top-level designers and Generation Next featuring 12 up and coming ‘next-generation’ designers.
This year, the designers to feature at ‘Seoul Fashion Week F/W 2010’ were shortlisted after the event’s organizing committee assessed their revenues for the previous season at home and abroad, as well as their PR and marketing profiles. There was an average 3.3 applications for each opening for the competition, higher than previous events.
Bridgehead to promote a global fashion brand
Of the designers that showed off their collections at the Seoul Fashion Week, 10 designers will be chosen as the best designers. They will get a chance to expand their business overseas, including a spot at the prestigious fashion trade show Tranoi in Paris – men’s fashion for June and women’s fashion for October.
Meanwhile, Seoul Fashion Week is expected to draw about 100 foreign buyers from famous fashion labels such as Recle-ler of France, Brown of London and United Arrows of Japan, known for attending the prestigious fashion weeks in New York, Paris, Milan and London. About 30 journalists from influential media, including the British magazine Dazed & Confused, are also scheduled to visit Seoul to cover the Seoul Fashion Week.
About 100 fashion labels to attend at Seoul Fashion Fair
About 100 fashion labels are scheduled to attend Seoul Fashion Fair on the sidelines of the Seoul Fashion Week. The number of participating firms at this year’s fair is doubled that of last year. Some 20 fashion labels, including the nation’s top designer, Lee Sang-bong, will operate showrooms in which to host the press and buyers from home and overseas. The number of fashion labels operating showrooms also doubled from last year because such labels received more orders via their presentations at last year’s fashion week.
In addition, young designers at the Dongdaemun Fashion Creation Studio, which opened in December of last year, will also participate in the fair.
A shopping even will be held for ordinary visitors between 3:00 p.m. and 7:00 p.m., on April 1, in Hall No. 3 of SETEC. Here visitors will be able to purchase high-quality yet low-priced clothes donated by some 50 participating fashion labels.
▣ Seoul Fashion Week F/W 2010
|Name||Period||Venue||No. of participating firms||Content|
|Seoul Collection||March 26 –April 1||SETEC||45||Latest fashion trends and designs showcased on runways|
|Seoul Fashion Fair||March 26 – April 1||SETEC||100||Displays of clothing, shoes and accessories in showrooms and booths|
|Generation Next||March 27 – 29||Kring||12||Fashion show and events by rising star designers from Korea|