SEOUL, SOUTH KOREA, May 24, 2018 — In a bid to diversify international tourists visiting Korea – now tourists from China and Japan account for the most – and to improve the temperament of the domestic tourism market, the Seoul Metropolitan Government (SMG) plans to develop travel products jointly with 13 travel agencies from ten countries including Russia, India, Mongolia and Southeast Asian nations.
Participating travel agencies include ten countries from Russia, India, Mongolia, Malaysia, Singapore, Thailand, Indonesia, Philippines, Vietnam and Hong Kong (China).
In particular, this year, the SMG includes tour agencies of Russia, India and Mongolia for the first time to pioneer emerging tourism markets – Russian medical tourists are gradually increasing, and India and Mongolia are the two of the largest potential markets in terms of tourism. It also added new agencies from Southeast Asian countries in order to expand the existing strategic markets.
The SMG invites representatives of these agencies to Seoul, and hold a familiarization tour from May 24 to 27. They will visit and experience attractive tourist hot spots including Seoullo 7017, Hongdae VR Square and Lotte World Tower Observatory “Seoul Sky,” and will discuss how to develop customized tour products that may reflect the taste and preference of each country.
The SMG and invited tour agencies will meet on May 25 to conclude the agreement for cooperative tourism development. Based on the agreement, they will share tourism information; promote tour products; develop high-value-added tour products linking Seoul’s new tour attractions; and make joint efforts to develop each country’s tourism industry and attract more tourists to each market.
Meanwhile, last year, the SMG and major travel agencies from Japan and Southeast Asian countries jointly developed a total of 100 travel products, and accordingly attracted around 25,000 international tourists to Seoul just in five months from August to December, 2017.