Seoul Design Foundation will be hosting the “Seoul Universal Design Lifestyle Award” to recognize designs that create new lifestyles based on universal design.
Universal design (UD) is design that considers convenient utility and system and gets rid of inconvenient elements for all people such as those who suffer restrictions due to sex, age, disability, language, or other factors. With the goal of discovering and disseminating novel ideas that enhance the quality of life, the Seoul UD Lifestyle Award will be a process of searching for designs that create new lifestyles in our life culture (mode of living, behavior, way of life, etc.) based on universal design. The theme of the contest is “Product Designs and Ideas that Align with the Concept of Seoul UD Lifestyle.” Designs will be accepted under the three categories of universal, company, and adolescent. Benefits and prizes will given to the winners.
The winner of the grand prize in the universal category will receive the Mayor of Seoul Award and a benefit that is worth about KRW 10.1 million, including KRW 5 million in prize money, the participation fee for the Europe design workshop, and funding for prototype manufacturing. The winners in the company category will receive the Mayor of Seoul Award and their products will be displayed and sold at stores in Dongdaemun Design Plaza (DDP). The winner of the grand prize in the adolescent category will receive the Mayor of Seoul Award and a cultural gift voucher that is worth KRW 500,000, and the idea submitted in the video will be the foundation for Seoul’s new design creation. All winning designs will be displayed in the DDP UD Lifestyle Complex Space and screened through DDP media to be unveiled to the public. It will be a great opportunity for the promotion of the companies’ products.
The submission deadline for the contest is January 14 (Tues.), and submissions should be made in one of the three categories via e-mail or on the website.
For the universal and company categories, submission is available on the website of the Seoul UD Lifestyle Award (udlifestyleaward.ddp.or.kr). For the adolescent category, applicants must download the application form from the Awards’ website and send in the submission via e-mail to the Seoul UD Lifestyle Award Office (firstname.lastname@example.org). For more information, please visit the website of the Seoul UD Lifestyle Award.