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  • Seoul Design Assets Exhibition

  • Integrated News SMG 4496

    The “Seoul Design Assets Exhibition,” held at Seoul Museum of History from January 8 to March 28 with the aim of increasing the identity and superiority of design in Seoul in the wake of the city’s designation as the 2010 World Design Capital, has been extended from April 9 to June 6. The exhibition’s venue was also moved to Dongdaemun History & Culture Park.

    The Seoul Design Assets Exhibition is organized by Seoul City to show off 51 properties with excellent design work in Seoul to commemorate the city’s designation as the 2010 World Design Capital. The 51 properties, designated by Seoul in July last year, include Gyeongbokgung (Palace), Sungnyemun, Insa-dong, and Cheonggyecheon (Stream). By illustrating design assets in Seoul with state-of-the-art information technology, the Seoul Design Assets Exhibition is set up to allow visitors to vividly experience design assets of the past, present, and future Seoul.

    The extended exhibition’s move to Dongdaemun History and Culture Park is meaningful because the park is considered a “living spot” of the 600-year-old history of Seoul.

    In particular, the highly-trafficked area of Dongdaemun, one of Seoul’s cultural districts, draws about 2.1 million foreign tourists a year, or half of the 4.2 million annual foreign visitors to the city. In addition to watching the Seoul Design Assets Exhibition, visitors will have a chance to see the architectural beauty of Dongdaemun History and Culture Park, which features nature, history, and state-of-the-art technology.

    Seoul Design Assets Exhibition

    • Date: April 9-June 6 (10:00 ~ 21:00)
    • Venue: Event Hall, Dongdaemun History & Culture Park
    • For more information, call 120 Dasan Call Center; 02-2266-7077 at Dongdaemun History & Culture Park Information Center; or 02-2266-7188 at Event Hall of Dongdaemun History & Culture Park
    • Fee: Free


    51 design assets in Seoul

    Traditional structure Gyeongbokgung, Changdeokgung, Deoksugung, Gyeonghuigung, Seoul Seonggwak, Sungnyemun, Heunginjimun, Bukchon Hanok Village
    Modern structure Hangang, Seonyudo Park, Dongnimmun, Tapgol Park, Former Seoul Station, Myeongdong Catholic Cathedral, 1988 Seoul Olympic Main Stadium, 2002 Seoul World Cup Stadium, Peace Gate, Olympic Park, World Cup Park
    Street Gwanghwamun Plaza, Insa-dong, Myeong-dong, Itaewon, Daehangno, Hongdae Street
    Craft, cloth Hanyang wooden furniture, Royal and Ordinary Wrapping Cloth, Hwalot, Court Cuisine, Embroidered Patches in Officials’ Uniform
    Painting Suseon Jeondo, Donggwoldo, Jeongjo Daewang Wonhaeng Banchado, Gyeomjae’s Paintings on Hanyang, Hanyang Minhwa, Hunminjeongeum (The Korean Script)
    Icons of Seoul N Seoul Tower, Haechi, pine tree, gingko tree, tiger
    Content Jongmyo Royal Shrine and Ritual Ceremony, Sajikdan (State Altar), Seoul Arts Center, National Museum of Korea, Change of Guards (Sumunjang), Seoul Seolhwa, Bosingak (Belfry), Smoke-signal Station on Namsan


    Exhibition halls

    Names of exhibition halls Major design assets on display
    Prologue Hangang and sky :
    600-year-old history of Seoul
    – Experience virtual space
    Video presentation of the 600-year-old history of design in Seoul
    Zone 1 Design assets :
    Seoul in harmony
    – Experience interactive media arts
    – Design assets:
    Haechi, Hunminjeongeum (The Korean Script), Jeongjo Daewang Wonhaeng Banchado, Royal and Ordinary Wrapping Cloths, Sajikdan (State Altar), Jongmyo Royal Shrine and Ritual Ceremony
    Zone 2 Images of life :
    Seoul life
    – Media arts
    – Design assets:
    Embroidered Patches in Officials’ Uniform, Hwalot (Royal Dress), Hanyang Minhwa, Court Cuisine, Bukchon Hanok Village, Hanyang wooden furniture
    Zone 3 Changing space:
    Character of Seoul
    – Multi-screen media arts
    – Design assets:
    N Seoul Tower, Dongnimmun (Independence Gate), Gyeomjae’s Paintings on Hanyang, Donggwoldo, Hongdae Street, Itaewon, Myeong-dong, Daehangno, Insa-dong
    Zone 4 Assets for the future:
    Seoul assets
    – Video media
    – Design assets:
    Gyeongbokgung, Gyeonghuigung, Deoksugung, Changgyeonggung, Huwon, Seoul Seonggwak, Change of Guards (Sumunjang), Seoul Seolhwa, National Museum of Korea, Peace Gate, Olympic Park, Heunginjimun, Tapgol Park, Smoke-signal Station on Namsan, gingko tree, Former Seoul Station, Hangang, Seonyudo Park, Gwanghwamun Square, 1988 Seoul Olympic Main Stadium, Myeongdong Catholic Cathedral, Haechi, fine tree, Suseon Jeondo, Cheonggyecheon, World Cup Park, Seoul Arts Center, 2002 Seoul World Cup Stadium, Bosingak
    Zone 5 WDC2010: Design Seoul – PR hall for the 2010 World Design Capital, Seoul

    ※ How to get there

    • Subway
      Take subway line 2 and get off Dongdaemun History & Culture Park Station (Exit No. 1, 2)
      Take subway line 4 and get off Dongdaemun History & Culture Park Station (Exit No. 10) or Dongdaemun Station (Exit No. 7)
      Take subway line 5 and get off Dongdaemun History & Culture Park
    • Bus: 100, 101, 104, 105, 144, 163, 201, 202, 261, 301, 420, 500, 0212, 2012A, 2014, 2015, 2112, 2233, 9403