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  • Seoul Design Assets Exhibition held at Seoul Museum of History

  • SMG 4351

    3D exhibition featuring a 600-year-old design history of Seoul and state-of-the-art technology

    The Seoul Design Assets Exhibition is being held from Jan. 8 to March 7 at the Seoul Museum of Art with the aim of increasing the identity and superiority of design in Seoul. The exhibition will showcase 51 properties with excellent design work in Seoul in the wake of the city’s designation as the 2010 World Design Capital. Visitors can experience the 600-year-old history of design in Seoul and its future.

    The exhibition consists of five areas, categorized by features of each asset on display, and two zones named Prologue and Epilogue. At each exhibition hall, visitors can see, touch and experience the design articles using cutting-edge technology.

    By infusing Seoul’s design history with modern technology, the exhibition allows visitors to vividly experience design assets in Seoul in the past, current and future.

    Meanwhile, Seoul City plans to host a number of events as part of Seoul’s designation as the 2010 World Design Capital. The events include the ‘WDC World Design Cities Summit (Feb. 23-24), the Children’s Camp on Design Creativity (May) and the Seoul Design Fair (Sept. 27-Oct. 7, Jamsil Sports Complex).

    Seoul Design Assets Exhibition

    • Date : Jan. 8-March 7, 2010
      ※ From Tuesday to Friday: 10:00 ~ 21:00, Saturday, Sunday: 10:00 ~ 19:00, Monday: Closed
    • Venue : 1st floor, Seoul Museum of History
    • For more information , call 120 Dasan Call Center (Chinese language:120茶山首尔热线)
    Exhibition halls
     Names of exhibition hallsMajor design assets on display
    Prologue Haechi
    : Hi Seoul
    • Video projection of image conversion
    • Haechi
    Zone 1Design assets
    : Seoul in harmony
    • Experience interactive media arts
    • Hunminjeongeum (The Korean Script), Jeongjo Daewang Wonhaeng Banchado, Royal and Ordinary Wrapping Cloths, Jongmyo Royal Shrine and Ritual Ceremony, Sajikdan (State Altar)
    Zone 2Images of life
    : Seoul life
    • Digital folding screens
    • Hanyang Minhwa, Court Cuisine, Hwalot (Royal Dress), Embroidered Patches in Officials’ Uniform, Bukchon Hanok Village
    Zone 3Changing space
    : Character of Seoul
    • 3D panorama, image conversion
    • Gyeomjae’s Paintings on Hanyang, Dongnimmun (Independence Gate), Sungnyemun, N Seoul Tower
    Zone 4Assets for the future
    : Seoul assets
    • 3D hologram, image conversion
    • Gyeongbokgung (Gyeongbok Palace), Gyeonghuigung (Gyeonghui Palace), Deoksugung (Deoksu Palace), Changdeokgung (Changdeok Palace), Huwon (Secret Garden), Itaewon, Myeongdong, Daehangno (University Avenue)
    Zone 5WDC2010
    : Design Seoul
    • Events related to the Seoul Design Assets Exhibition and PR hall for the 2010 World Design Capital
    EpilogueHangang and sky
    : People in Seoul
    • Virtual space, video presentation of the 600-year-old history of design in Seoul
    51 design assets in Seoul
    Traditional structureGyeongbokgung, Changdeokgung, Deoksugung, Gyeonghuigung, Huwon, Seoul Seonggwak, Sungnyemun, Heunginjimun, Bukchon Hanok Village
    Modern structureHangang, Cheonggyecheon, Seonyudo Park, Dongnimmun, Tapgol Park, Former Seoul Railway Station, Myeongdong Catholic Cathedral, 1988 Seoul Olympic Main Stadium, 2002 Seoul World Cup Stadium, Peace Gate, Olympic Park, World Cup Park
    StreetGwanghwamun, Plaza, Insa-dong, Myeong-dong, Itaewon, Daehangno, Hongdae Street
    Craft, clothHanyang wooden furniture, Royal and Ordinary Wrapping Cloth, Hwalot, Court Cuisine, Embroidered Patches in Officials’ Uniform
    PaintingSuseon Jeondo, Donggwoldo, Gyeomjae’s Paintings on Hanyang, Hanyang Minhwa Jeongjo Daewang Wonhaeng Banchado, Hunminjeongeum (The Korean Script)
    Icons of SeoulN Seoul Tower, Haechi, fine tree, ginkgo tree, tiger
    ContentJongmyo Royal Shrine and Ritual Ceremony, Sajikdan (State Altar), Seoul Arts Center, National Museum of Korea, Change of Guards (Sumunjang), Seoul Seolhwa, Bosingak (Belfry), Smoke-signal Station on Namsan