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  • Seoul Design Assets Exhibition held at Seoul Museum of History

  • Integrated News SMG 5032

    3D exhibition featuring a 600-year-old design history of Seoul and state-of-the-art technology

    The Seoul Design Assets Exhibition is being held from Jan. 8 to March 7 at the Seoul Museum of Art with the aim of increasing the identity and superiority of design in Seoul. The exhibition will showcase 51 properties with excellent design work in Seoul in the wake of the city’s designation as the 2010 World Design Capital. Visitors can experience the 600-year-old history of design in Seoul and its future.

    The exhibition consists of five areas, categorized by features of each asset on display, and two zones named Prologue and Epilogue. At each exhibition hall, visitors can see, touch and experience the design articles using cutting-edge technology.

    By infusing Seoul’s design history with modern technology, the exhibition allows visitors to vividly experience design assets in Seoul in the past, current and future.

    Meanwhile, Seoul City plans to host a number of events as part of Seoul’s designation as the 2010 World Design Capital. The events include the ‘WDC World Design Cities Summit (Feb. 23-24), the Children’s Camp on Design Creativity (May) and the Seoul Design Fair (Sept. 27-Oct. 7, Jamsil Sports Complex).

    Seoul Design Assets Exhibition

    • Date : Jan. 8-March 7, 2010
      ※ From Tuesday to Friday: 10:00 ~ 21:00, Saturday, Sunday: 10:00 ~ 19:00, Monday: Closed
    • Venue : 1st floor, Seoul Museum of History
    • For more information , call 120 Dasan Call Center (Chinese language:120茶山首尔热线)
    Exhibition halls
      Names of exhibition halls Major design assets on display
    Prologue Haechi
    : Hi Seoul
    • Video projection of image conversion
    • Haechi
    Zone 1 Design assets
    : Seoul in harmony
    • Experience interactive media arts
    • Hunminjeongeum (The Korean Script), Jeongjo Daewang Wonhaeng Banchado, Royal and Ordinary Wrapping Cloths, Jongmyo Royal Shrine and Ritual Ceremony, Sajikdan (State Altar)
    Zone 2 Images of life
    : Seoul life
    • Digital folding screens
    • Hanyang Minhwa, Court Cuisine, Hwalot (Royal Dress), Embroidered Patches in Officials’ Uniform, Bukchon Hanok Village
    Zone 3 Changing space
    : Character of Seoul
    • 3D panorama, image conversion
    • Gyeomjae’s Paintings on Hanyang, Dongnimmun (Independence Gate), Sungnyemun, N Seoul Tower
    Zone 4 Assets for the future
    : Seoul assets
    • 3D hologram, image conversion
    • Gyeongbokgung (Gyeongbok Palace), Gyeonghuigung (Gyeonghui Palace), Deoksugung (Deoksu Palace), Changdeokgung (Changdeok Palace), Huwon (Secret Garden), Itaewon, Myeongdong, Daehangno (University Avenue)
    Zone 5 WDC2010
    : Design Seoul
    • Events related to the Seoul Design Assets Exhibition and PR hall for the 2010 World Design Capital
    Epilogue Hangang and sky
    : People in Seoul
    • Virtual space, video presentation of the 600-year-old history of design in Seoul
    51 design assets in Seoul
    Traditional structure Gyeongbokgung, Changdeokgung, Deoksugung, Gyeonghuigung, Huwon, Seoul Seonggwak, Sungnyemun, Heunginjimun, Bukchon Hanok Village
    Modern structure Hangang, Cheonggyecheon, Seonyudo Park, Dongnimmun, Tapgol Park, Former Seoul Railway Station, Myeongdong Catholic Cathedral, 1988 Seoul Olympic Main Stadium, 2002 Seoul World Cup Stadium, Peace Gate, Olympic Park, World Cup Park
    Street Gwanghwamun, Plaza, Insa-dong, Myeong-dong, Itaewon, Daehangno, Hongdae Street
    Craft, cloth Hanyang wooden furniture, Royal and Ordinary Wrapping Cloth, Hwalot, Court Cuisine, Embroidered Patches in Officials’ Uniform
    Painting Suseon Jeondo, Donggwoldo, Gyeomjae’s Paintings on Hanyang, Hanyang Minhwa Jeongjo Daewang Wonhaeng Banchado, Hunminjeongeum (The Korean Script)
    Icons of Seoul N Seoul Tower, Haechi, fine tree, ginkgo tree, tiger
    Content Jongmyo Royal Shrine and Ritual Ceremony, Sajikdan (State Altar), Seoul Arts Center, National Museum of Korea, Change of Guards (Sumunjang), Seoul Seolhwa, Bosingak (Belfry), Smoke-signal Station on Namsan