Seoul City will provide support for the homestay business for foreigners, having announced a program for the invigoration of the homestay business whose target is to increase guestrooms to 1,000 in 350 places within the year.
Seoul City expects the program — which is being launched as part of Seoul, the City of Sharing campaign – to improve the country’s tourism infrastructure and create jobs.
The program will apply to owners of houses (single-family home, multi-household house, apartment smaller than 230㎡) in Seoul and who are willing to provide lodging and meals to foreign tourists at a reasonable charge to help them experience the country’s household life.
Under the program, Seoul City will provide diverse forms of support for both startups and existing businesses. At present, a total of 215 homestay businesses are registered, supplying 666 guestrooms to foreign tourists.
For startups, Seoul City will provide phone-based simultaneous interpretation service (available through a special phone) in seven languages and shoulder part of the expense for setting up a signboard.
Other forms of support to be provided to all homestay businesses include Seoul City-made maps for pedestrian travel courses, tourist maps, and PR materials introducing performances held in the city. Seoul City will also mark areas where there are many homestay places in newly made maps and install signboards there.
The webpage for homestay reservation, which will be opened in May, will be linked to the site providing information to tourists (visitseoul.net). Seoul City will also carry out PR marketing for the homestay program, including making the relevant information easily accessible through online keyword search in major countries.