Seoul City Signs Business Agreement on Joint Marketing with CJ E&M
On April 9, 2018, Seoul City signed a business agreement with CJ E&M to promote the Seoul City brand and pursue joint marketing to spread the culture of Hallyu.
- ○ Through this agreement, Seoul City plans to join CJ E&M’s Hallyu concert festival to further promote Seoul City’s new brand to Hallyu fans all over the world, and improve the city’s image and rate of preference in the process.
- ○ CJ E&M aims to focus on spreading the culture of Hallyu with its leading role in hosting Asia’s representative popular music awards, MAMA (Mnet Asian Music Awards), along with its 20 years of knowledge accumulated in the cultural content industry.
Seoul City and CJ E&M agreed to cooperate in the areas of mutual promotions and marketing during the next year, and actively pursue their plan of joint marketing starting with the KCON 2018 JAPAN festival, to be held from April 13, 2018 in mainland Japan.
Seoul City plans to consistently foster close cooperative ties with civil corporations for its city marketing in the future, and strive to consistently discover and promote overseas city marketing enterprises in an effort to improve the rate of popularity of Seoul City, as well as raise its rate of preference in the world.