Seoul City received the medical tourism prize in the metropolitan and provincial government category of the 4th Korea Global Medical Service Awards (KGMSA) 2011.
The KGMS Awards are presented by the KGMSA winner selection committee and the Korea-China-Japan Medical Exchange Center, and are supported by the Korea Tourism Organization and the China-Korea Medical Science and Healthcare Exchange Association. At the annual ceremony prizes are awarded to general hospitals and clinics with global competitiveness in attracting overseas patients in their respective medical service fields, and to metropolitan and provincial governments that have made concerted efforts to promote medical tourism. This year’s awards ceremony was held at the Grand Ballroom of Seoul Plaza Hotel at 10:30 am, March 24.
Seoul City has thus clinched the honor of winning a major KGMSA prize for three consecutive years since receiving the Special Prize for Medical Tourism in 2009.
Seoul City established a one-stop service for Seoul medical tourism by installing a Medical Tourism Promotion Center to attract foreign patients. The city has also selected a number of partner medical institutions with which it has jointly conducted overseas marketing campaigns and launched an airport pickup service and a coordinator assistance service.
The city also offers a comprehensive medical tourism guidance service, including counseling, medical examinations and treatment, as well as reservation services to foreign tourists via the Seoul Medical Tourism Service Center website. It has selected 50 partner institutions in five medical service fields, developed diverse medical tourism products, and conducted overseas promotion and marketing activities, including medical tourism information sessions in Shanghai, China, and Moscow, Russia, jointly with the selected institutions.
The city is providing a distinct assistance service, including an airport pickup service, and has deployed highly skilled medical tourism coordinators in order to help address problems with transportation and communication, which foreign patients found to be the most inconvenient aspects of using medical services in Korea.