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  • Seoul City publishes ‘Discover Seoul’, a travel book written through foreign eyes

  • Integrated News SMG 3110

    Seoul City has announced that it has published a travel book featuring a collection of articles and travelogues written by invited foreign journalists as part the city’s “Overseas Korean Homeland Invitation Project.”

    The “Discover Seoul” travel book contains articles and travelogues highlighting various places around the nation’s capital, written by 45 journalists from 16 countries, who were invited to visit Seoul for a four-day tour program. This foreign media project was part of Seoul City’s aim to uncover the attractive attributes of the city through the eyes of foreigners. This program was also part of the local government’s “Overseas Korean Homeland Invitation Project” established in line with the 2010 Visit Korea Year campaign to raise global awareness of the Korean capital.

    The collection of stories offers a sincere and honest account of the diverse aspects of Seoul, which range from a city rich in history and tradition, a trendy fashion capital, and a metropolis of global standards to an eco-city developing in harmony with nature.

    Through the “Overseas Korean Homeland Invitation Project,” Seoul City provided the three-night and four-day trip and reporting opportunity to 45 journalists of various countries from Asia, North America and Europe. The visits took place from August to October last year. The articles in the “Discover Seoul” book were also published in various media outlets of the journalists’ home countries to help promote Seoul as a fascinating travel destination.

    Seoul City said it plans to distribute the publication to the Ministry of Foreign Affairs, overseas diplomats, overseas Korean Cultural Centers and overseas Korean Community Associations, as well as tourist information centers, language institutes and guest houses across Korea.

    Plans are under way to expand the Seoul tour invitation program this year, Seoul City added.