Seoul City presents appreciation plaque to BTS at the red carpet stage of Mnet Asian Music Award on December 14th.
BTS has been playing a big role as a Seoul city tourism ambassador for improving positive and friendly image of Seoul city by spreading Seoul song “with Seoul” to all over the world since 2017. (Seoul song “with Seoul” had 640k viewers for a sound source and 6.58m viewers for a music video as of December 5th. Also, 8 advertising videos of Seoul city tourism were made and broadcast in 120 countries.)
The cooperation between Seoul city and CJ ENM this time is based on the business partnership contract to utilize Hallyu between both parties in April of 2018 and promote global city marketing. This is expected to be a successful co-marketing case starting from Japan KCON event this April to MAMA event this December.
Seoul city is anticipating that the awareness and preference of Seoul is going to be increased to global hallyu fans as the scene of BTS awarding an I•Seoul•U Appreciation plaque can be seen in all over the world such as Japan, Southeast Asia and America this year.
Seoul city promoted sponsored subtitles through MAMA On-Air and exposed back wall stage logo as well as presenting appreciation plaque to BTS at the red carpet stage of Mnet Asian Music Award.
Yoo Yeon-Sik, Seoul Public Communications Bureau Director, mentioned: “Aside from natural-born talents of BTS, global agenda ‘Love Myself’ of BTS made a huge contribution to informing positive images of Seoul city as a leader of the global youth. Therefore, that is why we appreciate and present I•Seoul•U Appreciation plaque to BTS.”