From November 9 to 15, 2015, Seoul Metropolitan Government will be holding the “2015 Seoul MICE Week”. During this period, Seoul aims to raise citizens’ awareness of the city’s MICE industry by hosting various events designed to cement its status as an advanced MICE city.
The city government has invited world-renowned MICE experts to attend the Seoul International MICE Forum, where participants will engage in discussions on the city’s MICE industry promotion policies. The “MICE Round Table Talks,” scheduled to take place before the forum, will feature Mayor Park Won Soon and four foreign guest speakers discussing policy directions that aim to make Seoul the world’s top MICE city.
In addition to Seoul MICE Week, the city will host the “2015 MICE Media Familiarization (FAM) Tour.” Held for the second time this year, the tour will be joined by six journalists from MICE-related magazines, including Business Traveler and Premier Travel, who were invited by the city to learn about Seoul’s new MICE facilities, strengthened MICE-related policies, and enhanced support for large-scale conventions and exhibitions.
During the tour, the city will promote its new “Seoul MICE Card,” a smart card exclusively for MICE visitors that offers discounts on public transportation and other purchases, by presenting the cards to participants and letting them try it out. In addition, Seoul will emphasize its appeal as a convention and exhibition city by offering the FAM tour participants opportunities to experience various programs available exclusively for corporate incentive group visitors.