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  • Seoul City embraces the Earth Hour campaign

  • Integrated News SMG 4081

    Seoul City will switch off its lights between 8:30 p.m. and 9:30 p.m. on March 27 to participate in the Earth Hour campaign, a global initiative to raise awareness of global warming.

    This will represent the second time the city has participated in this campaign since last year, when mainly the public organizations in Seoul took part in the campaign. This year, Seoul City plans to actively participate in the campaign, in collaboration with the Korea NGO’s Energy Network and the Clinton Climate Initiative, as the city is set to host the third summit of the C40 Cities Climate Leadership Group, from May 18-21. By actively joining this global initiative, the city aims to deliver a strong message on the necessity of making the required efforts to cope with climate change.

    This year, landmark buildings in Seoul, including the COEX Exhibition Center and 63 Building, will observe the appointed hour with the absence of light. Two streets of a special tourism zone and two apartments will also join the campaign on a trial basis. Seoul plans to receive applications from citizens through the city’s Website to encourage them to voluntarily participate into the campaign.

    The campaign is expected to help significantly reduce greenhouse gases by raising awareness about energy wastage by allowing citizens to directly implement energy-saving measures throughout Earth Hour.


    ▣ Earth Hour?

    Earth Hour started in 2007 in Sydney, Australia, when millions of homes and businesses switched off their lights for an hour to make their stand against climate change and to reduce greenhouse gases. Only a year later, it had become a global movement. On the final Saturday of March each year, the campaign starts in New Zealand and is held around the world from east to west. For an hour, iconic buildings and landmarks from Europe to Asia to the Americas will stand in darkness to deliver the message that the efforts to cope with climate change are not to be ignored.