Seoul announced its city brand, ‘I•SEOUL•U: the Seoul brand created by citizens,’ in October 2015. To celebrate the 3rd anniversary of I•SEOUL•U, various experiential events were held at Seoul Plaza in October 2018. In addition to B-boy and choir performances, souvenirs were presented to participants of the social media event. There are currently 15 I•SEOUL•U figures installed at Seoul’s attractions. These locations include Seoul Plaza, Seoul Grand Park, World Cup Park, Seoul Children’s Grand Park, Yeouido Hangang Park, Dream Forest, Seoul Forest, Oil Tank Culture Park, Seoul Citizens Hall, Seoul Science Center, Seoul Upcycling Plaza, Seoul Startup Hub, Sewoon Again, Donuimun Market, and Seoul Botanic Park.