Seoul City has started providing multi-faceted support to Gangwon Province to assist its bid to host the PyeongChang 2018 Olympic and Paralympic Winter Games.
In a related move, Mayor of Seoul Oh Se-hoon will visit Gangwon Province in person at noon on April 7, and meet with Acting Provincial Governor Gang Gi-chang to exchange an agreement for Seoul to assist Gangwon’s efforts to bring the PyeongChang 2018 Olympic and Paralympic Winter Games and successfully hold the event.
Seoul City is set to offer far-reaching support in five fields, including sports marketing, designation of a Special Olympics District, promotion of the use of facilities, tourism, and cultural and art performances.
Recognizing the importance of raising Gangwon Province’s profile overseas, Seoul City plans to introduce Gangwon’s bid to host the PyeongChang 2018 Olympic and Paralympic Winter Games via various media channels, including CNN, on which the city is conducting an overseas marketing campaign.
For starters, Seoul City plans to air subtitled ads introducing the province’s “bid to hold the PyeongChang 2018 Olympic and Paralympic Winter Games” via a number of major international TV channels, including CNN and Discovery Channel. It will also provide related information via the city’s international promotional channels, including foreign language websites (in four languages), YouTube, Facebook, and Flicker.
The city also plans to send an official letter to 23 foreign cities with which PyeongChang has a sisterhood relationship, including Paris, Rome, Washington DC and Sau Paulo, to urge them to strongly support Gangwon’s bid to hold the PyeongChang 2018 Olympic and Paralympic Winter Games.
Seoul is also stepping up efforts to create a public boom through its domestic public relations activities.
Additionally, Seoul City will seek to generate momentum for public support of the bid by airing public service announcements on screens across the city, encouraging the participation of Seoul City Goodwill Ambassadors in the campaign, and using its social media services, including Twitter and Me2day to bring together citizens’ wishes to host the PyeongChang 2018 Olympic and Paralympic Winter Games.
In order to promote Gangwon to Seoulites and foreign tourists visiting Seoul and raise awareness of the province, the city also plans to develop “tourism products interlinking tours to Seoul and Gangwon.”