The IDEA/Brazil Awards, a coveted international design competition in South America, recognized the accomplishments of Design Seoul.
The Seoul Metropolitan Government has won the gold medal from the IDEA/Brazil 2010 Awards, a coveted international design competition in South America, in the category of design strategy and environment for its design-related policy in recognition of Mayor Oh Se-hoon’s exemplary leadership in promoting design in overall city administration and urban development. Joice Joppert Leal, executive-director of the Objecto Brasil Association, main organizer of the IDEA/Brazil Awards, said that the citation is for Mayor Oh’s contribution to upgrading Seoul’s brand value though his design policy. In particular, Seoul City established the Design Seoul Headquarters as an organization of the city government, which has implemented various design-related projects. He even recruited a design expert as the Chief Design Officer (CDO) responsible for the city’s design policies. Oh’s move is believed to strengthen the city’s international competitiveness and improve the quality of life of its citizens, she was quoted as saying.
Such efforts earned Seoul the title of World Design Capital 2010 from the International Council of Societies of Industrial Design in 2007. In celebration of its designation of WDC 2010, Seoul hosted the World Design Capital Summit, which led to cooperation among leaders of world cities in February, 2010. In addition, it will hold the Children’s Design Camp and the Seoul International Design Workshop to help cultivate design manpower.
Seoul City has also strengthened its design infrastructure. Some of the examples are the Seoul Design Committee, set up and operated by the city, and the creation of the design guidelines and typeface of Seoul that apply to urban design. In addition, Dongdaemun Design Plaza is being built at the site of the former Dongdaemun Stadium, which is expected to be completed by 2012. The metropolitan government also established 4 design clusters and a design institution to promote the related facilities of the design industry.
In an attempt to support talented designers through various design events, Seoul has hosted the Seoul Design Fair since 2008, attracting more than 3 million people from home and abroad.
Seoul City said that the gold award from IDEA/Brazil signifies that its design policy has gained recognition even from countries in South America and will serve as the momentum to upgrade Seoul’s brand value, the World Design Capital 2010.
IDEA/Brazil is the South American chapter of the International Design Excellence Awards (IDEA), one of the three most prestigious awards for designers in the world along with iF and Red dot of Germany. IDEA/Brazil Awards are held every year with the validation of the Industrial Design Society of America (IDSA). Designers and corporations submit entries into the categories of consumer products, transportation, medical equipment, packaging, entertainment, environments and design strategy.